Robert F.

Organizer

Location:

Pasadena, CA
Hometown: Pasadena

Organizer since:

February 16, 2013

Networks

How long have you been in business?

I have spent the last 2 years helping small business and non-profits develop their marketing strategy.

What do you hope to gain out of this Meetup?

I like to see the small business owner get it! There are many great businesses out there that lack the basic understanding of how to conduct marketing. It doesn't have to be complex or cost a lot, it just requires some focus and awareness to change as the market changes. I would like to see each Meetup member achieve their sales goals.

What are your main marketing challenges?

Time to be able to help everyone. That's why I designed this class so I can help more people at once.

What type of business do you have?

We create marketing strategies that lead to increased sales for our client. We conduct market research, competitive analysis, target market research, SWOT which leads to the creation of the marketing mix. (promotional and advertising strategy) We are also paid to manage any given marketing project from hiring various contractors to managing and training an in-house marketing staff.

Who is your target customer?

For this Meet-up- Sole proprietors and professional services business, retailers, non-profits and product based businesses.

Introduction

I majored in marketing in college and received my B.S. (ironic acronym) Spent the last 20 years in sales/marketing for Coca-Cola, Novartis and Bristol-Myers Squibb. I want to help the small business owner navigate the complexities of marketing.


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