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Modifying Your Marketing Mix: Integrating Mobile and Social for Results

While we are still marketing to Baby Boomers, an overwhelming force of our business target audience today is Generation X and Generation Y so we are primarily targeting people in their 20’s, 30’s and mid-40’s, most of whom use social and mobile as their primary mode of communication and information.

Join us on April 23rd for “Modifying Your Marketing Mix” with a lively discussion on how to leverage the latest mobile and social strategies for targeting business audiences and expand your reach and lead quality effectiveness.

This month’s roundtable will be led by Sarah Autrand, an executive marketing consultant with nearly 30 years of marketing experience, the former President of the Silicon Valley American Marketing Association (SVAMA), post-graduate adjunct marketing professor at SJSU, and Founder & CEO, Market4Demand, Inc. Topics will include social media, Meetups and mobile marketing strategies.

At “Modifying Your Marketing Mix,” you’ll:

• Learn how to update your overall marketing strategy for more effective targeting
• Increase your marketing ROI with low-cost mobile and social strategies that Sales teams love
• Leverage ideas on mobile and social strategies that are working in B2B with your peers

Price: $10 for NorCal BMA Members; $20 for non-members.  You can join at: Please bring cash or check to the roundtable.  You can email me at [masked] if you wish to pay online.

Speaker's Bio:

Sarah Autrand, M.A., Founder and CEO, Market4Demand, Inc.

Sarah Autrand is a seasoned marketing executive, with nearly 30 years of marketing experience acquired from a career spanning 6 Fortune 500 enterprises and over 35 successful companies. She has worked with leading technology companies, including Digital Equipment Corporation (DEC), Fujitsu and Sun Microsystems, as well as numerous emerging and midrange technology companies in a broad range of consumer and enterprise software categories that have led to successful exit strategies through acquisition. Not limited to marketing information technology, her background includes marketing nonprofits, education, professional services, and life sciences.

In addition to serving as interim Vice President or Senior Director of Marketing for Market4Demand clients, Ms. Autrand has previously held positions as President of the Silicon Valley American Marketing Association (SVAMA) and Adjunct Professor of marketing communications at San Jose State University. A voracious reader and armchair economist with strong connections in Silicon Valley, her areas of expertise include pricing, positioning, channels, strategic messaging, budgeting, negotiation, working within team environments, and all facets of online and offline promotion strategies.

Ms. Autrand has authored several articles and whitepapers in her name and in the name of clients, and has been quoted on marketing and trends in Silicon Valley entrepreneurship in the India Post, Palo Alto Weekly, San Francisco Business Times, San Jose Business Journal, and Silicon Valley Business Ink. She has also published articles in magazines for children and dog owners. Ms. Autrand is a sought after speaker on key marketing topics and trends at industry events as well as local entrepreneurial centers and universities. She completed her undergraduate studies with Honors in English (Literature), earned her M.A. in Theology and holds several writing diplomas and certificates.



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