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Increase Marketing Success by Aligning Organizations on Customer Needs

Product Management and Marketing experts know that customers base decisions on more than product feature function. Essentially: Technology ≠ Product.

Embracing a more comprehensive, strategic view of a product (or service) requires that teams across organizations align around a more complete view of the customer. The customer is often not a single dimensional entity or even a single person. The person who is the user of your product exists within a larger context. In order for the user to have access to your products and services, several people might be involved in information gathering and decision-making.

Join us as we explore a variety of important perspectives on customers. Each of these perspectives help teams better understand customer needs and preferences, uncovering opportunities for innovation and differentiated value that customers will pay for.

Ellen Grace Henson, Managing Director of Marketing Mechanics, will share several success stories where teams overcame contentious relationships, stalled business results, and additional challenges, by aligning around a more comprehensive view of customer.

Speaker Bio:

Ellen Grace Henson is an experienced product management, marketing and technology consultant. The frameworks and methodologies developed by Ms. Henson help clients deliver successful products and services through team alignment around a focus on customer. Ms. Henson has more than 20 years of experience consulting to high-tech companies of diverse size (start-up to $2B) across a range of markets.

Price: $10 for NorCal BMA Members; $20 for non-members. You can join at: http://norcalbma.orgPlease bring cash or check to the roundtable. You can email me at [masked] if you wish to pay online.

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  • A former member
    A former member

    It was an exciting and motivating discussion. I'm glad I participated and look forward to additional topics in the future.

    March 26, 2013

  • Kathryn G.

    Great group of people -- with a rich discussion. Ellen shared some valuable tools and tips with us.

    March 26, 2013

  • Christine O.

    Great topic - excellent comments and interaction

    March 26, 2013

  • Lorna W.

    I am always interested in continuing my learning from (and sharing with) marketing professionals to augment my 20+ years of experience in different industries and roles.

    March 5, 2013

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