Breaking Through the Barriers

With just over 7 months to go until the Winter Games, companies are putting their strategic plans in place to gain as much media attention as possible. But how will they BREAK THROUGH?

Join seasoned public relations professional, Betsy Cooper, and long-time writer/producer Marni Wedin as they provide you with their first-hand experience, knowledge and insights from both the PR and journalism perspective that will help your company stand out. They will walk you through their thoughts on some great and not-so-great examples of what some companies are doing, and then provide some insights into pitching to the media, developing relationships, how to use social media, and ultimately HOW TO BREAK THROUGH.

The Olympics are just one example of a time where strategic planning and knowledge is crucial to gaining media attention. These insights from both the public relations and media perspectives can be incorporated into any situation where companies are looking to get out there...and BREAK THROUGH.

The final hour of our session will be fully interactive, with you asking questions...and, if you're up for it, bring along your own ideas/pitch and we'll help you turn it into something that will BREAK THROUGH!

4:00 - 4:30PM -- Welcome and casual networking/introductions

4:30 - 5:30PM -- MEDIA MADNESS Presentation

5:30 - 6:30 -- Interactive Session

6:30 - 7:00 -- A complimentary beverage and appetizers provided by Ceil's will round out the afternoon!