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Introducing the Azure Service Bus by Juval Löwy

The services bus is arguably the most accessible, ready to use, powerful, and needed piece of cloud computing. The service bus allows clients to connect to services with great ease, across any boundary as if they were part of the same local network, and doing all that without compromising the programming model or security. The service bus acts as an equalizer between large and small companies, and is the gateway for future cloud migrations. Not only that, but the service bus offers significant advantages with security, scalability, extensibility, availability and events distribution. This session presents the service bus model, why it is such a fundamental breakthrough, suggests ways the technology can evolve and where it is heading, and what does the service bus mean for decision makers, system architects, and how it affects the very business model of the next generation applications.
About the speaker:
Juval Löwy is the founder of IDesign and a master software architect specializing in system and project design. Juval has mentored hundreds of architects across the globe, sharing his insights, techniques, and breakthroughs, in architecture, project design, development process, and technology. Juval is Microsoft’s Regional Director for the Silicon Valley and had participated in the Microsoft internal strategic design reviews for C#, WCF and related technologies. Juval is a frequent speaker at the major international software development conferences. Juval published several bestsellers, and his latest book is the third edition of Programming WCF Services (O'Reilly 2010). Juval published numerous articles, regarding almost every aspect of modern software development and architecture. Microsoft recognized Juval as a Software Legend as one of the world's top experts and industry leaders.

About the audience:

"This session is for technical leaders, mangers and decision makers that want to see the impact and potential of the most important and accessible cloud technology today. You will see why the service bus is the gateway to cloud migration, and how it will likely evolve over time, both on premise and in the cloud. Companies large and small will find the service bus a strategic advantage – for large companies it enables easy connectivity across the enterprise, and for the startup company it offers an asymmetric advantage in connectivity and extensibility, something that the start-ups from the 90's could only dream about. No deep technical background is required. Familiarity with the challenges of cloud migration and the pain of web services is a plus, to put the service bus in perspective. "

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  • Moshe K.

    It was too long, I felt, but packed with valuable information (that was over the heads of most in attendance). Juval is a humorous presenter, obviously highly knowledgeable and experienced.

    Thanks a lot.

    April 4, 2013

  • Guy B.

    Thank you very much

    April 3, 2013

  • Natalie B.

    we will start around 18:05

    April 3, 2013

  • Lior T.

    Is it starting 18:00 sharp? or some mingling/beers/etc before?

    April 2, 2013

  • Matan S.

    Is there anything special about a service bus in the cloud compared to a regular service bus architecutre? sorry if I'm not getting it... can you clarify?

    March 28, 2013

  • Martin M.

    im ole from argentina

    March 26, 2013

  • liblib


    March 20, 2013

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