Creativity is often perceived as thinking "outside the box", a non-methodological move, something that requires a bright spark (sometimes, a spark of genius) and the domain of a selected few.
In reality, there are no boxes; there are only constraints and problems. As a matter of fact, creativity is to be found within the framework we create, and not outside of it. Creativity can be improved much like any other intellectual or management skill. Contrary to common belief, current approaches focus on the methodology designed to identify the glimmer of that elusive or obscured idea.
In this meeting we will present the main proponents of this approach and a practical tool enabling you to apply this approach immediately. This lecture is currently delivered in three of the top universities in the world: Wharton, Columbia and Chicago.
About the speaker:
Prof. Jacob Goldenberg
Ph.D., The Hebrew University of Jerusalem
Prof. Goldenberg received his Ph.D. from The Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics.
He has an appointment as a visiting professor in the School of Business at Columbia. Prof. Goldenberg’s research focuses on creativity, new product development, diffusion of innovation ,complexity in market dynamics and social networks effects. He is one of the founders of the global SIT (systematic inventive thinking) Company which specializes in consultancy of developing new products. He has published many articles in leading economic journals, such as Journal of Marketing Research, Marketing Science, Journal of Marketing, Nature Physics and Science and others and is the author of two books published by Cambridge
University Press. His scientific work was covered in the New York Times, the Wall Street Journal, and the Economist, among others. Since October, 2012 he is the editor-in-chief of the International Journal of Research in Marketing.