In The Box by Prof. Jacob Goldenberg

Creativity is often perceived as thinking "outside the box", a non-methodological move, something that requires a bright spark (sometimes, a spark of genius) and the domain of a selected few.
In reality, there are no boxes; there are only constraints and problems. As a matter of fact, creativity is to be found within the framework we create, and not outside of it. Creativity can be improved much like any other intellectual or management skill. Contrary to common belief, current approaches focus on the methodology designed to identify the glimmer of that elusive or obscured idea.
In this meeting we will present the main proponents of this approach and a practical tool enabling you to apply this approach immediately. This lecture is currently delivered in three of the top universities in the world: Wharton, Columbia and Chicago.

About the speaker:

Prof. Jacob Goldenberg

Ph.D., The Hebrew University of Jerusalem

Prof. Goldenberg received his Ph.D. from The Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics.
He has an appointment as a visiting professor in the School of Business at Columbia. Prof. Goldenberg’s research focuses on creativity, new product development, diffusion of innovation ,complexity in market dynamics and social networks effects. He is one of the founders of the global SIT (systematic inventive thinking) Company which specializes in consultancy of developing new products. He has published many articles in leading economic journals, such as Journal of Marketing Research, Marketing Science, Journal of Marketing, Nature Physics and Science and others and is the author of two books published by Cambridge
University Press. His scientific work was covered in the New York Times, the Wall Street Journal, and the Economist, among others. Since October, 2012 he is the editor-in-chief of the International Journal of Research in Marketing.

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  • David R.

    A very interesting lecture, by a great lecturer.

    May 15, 2013

  • rachel h.

    I must say that it wasn't the first time I heard Prof. Goldberg . The first time was ten years ago and it had an inmost effect on the way I look for marketing solutions and problems in general. Yesterday was another boost of fresh air to my brain and I am sure it will effect my thinking for at list another ten years.

    May 14, 2013

  • Yehuda E.

    It's not the box, but what's inside that matters. Don't let others to define a box to limit your imagination from wandering outside their limited intellectual horizons. Just let the associative machinery of your mind to impregnate your analytical brain with surprising possibilities. A gush of creativity will follow as day follows the night and your challenge will be how to filter the promising ideas from the torrent of non-sense.

    May 13, 2013

  • Cash J.

    Thank you, it was very interesting. I would love to dive into details.
    Please link to some materials...

    2 · May 13, 2013

  • Yair E.

    Interesting and eye opening

    1 · May 13, 2013

  • Dafna M.

    שלום, מה אורך ההרצאה? ,

    May 5, 2013

  • Aviad M.

    יש סיכוי שזה יעבור לאודיטוריום?

    May 12, 2013

  • Vered H.

    Can't make it, too early in the day.

    1 · May 12, 2013

  • Alex S.

    I am looking for Start-Ups to join the new program by the Chief Scientific Office “מסלול סיוע לקידום חברות מתחילות”. This new program provides funding also to Product Marketing activities. The program will fund 50% of product development cost (including 20% O/H) for 2 years up to 10 Millions IS. It is a one phase application and approval covering the 2 years. After getting approved the entrepreneurs will have 6 months to get the investment for the additional required funds required for the project. The New Program assumes that a positive evaluation and an approval by the CSO will support Start-Ups in getting additional investment. Call me[masked]

    May 7, 2013

  • ronen k.


    May 7, 2013

  • Ram H.

    Make some noise if your with me

    1 · May 7, 2013

  • Avihai M.

    Can't make it :-(

    May 5, 2013

  • Cash J.

    Sounds very interesting

    May 5, 2013

  • irena c.

    שלום, ההרצאה בעברית או באנגלית? תודה.

    May 4, 2013

    • Natalie B.

      The Presentation will be in Hebrew

      May 5, 2013

  • karen z.


    May 3, 2013

  • orit ezer r.


    May 2, 2013

  • Einat

    איך/על בסיס מה- הגיעו למסקנה שיצירתיות היא מיומנות; אולי היא כישור, שניתן למתוח את גבולותיו, עד גבול מסוים? בהקשר זה, ניתן לשער שכולנו נולדנו יצירתיים; שתקן היצירתיות שונה אצל כל אחד?

    May 2, 2013

    • Yossi P.

      יש המון מידע אמפירי שמראה שניסיון חיים משפיע מאוד על רמת היצירתיות.

      בנוסף, בנושא נבדק באופן שיטתי ע"י מפתחי
      במרכזי ההכשרה שהיו בברה"מ לשעבר היו בוחנים טכניקות כמעט כמו שבודקים יעילות של תרופות, על סטודנטים. טכניקות שלא הובילו לשיםור לא נכנסו לקוריקולום.

      May 2, 2013

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