Every day I meet startup companies; most created by extremely talented and enthusiastic entrepreneurs. But the unfortunate truth is that many of them demonstrate a major lack in understanding of, what might be, their most important potential future customer – the Corporate.
Consequently, these startups suffer from any number of problematic syndromes such as: Trying to solve problems that do not exist, trying to solve problems that do exist but no one wants them solved, trying to solve problems in a way that will never be accepted by the organization, and sometimes even - trying to solve problems that were already solved.
Corporates, and particularly those of the private sector, operate and think in a unique manner. This lecture is about getting to know your future costumer and understanding it from your very first step – that is – describing the problem you are aiming to solve.
About the speaker:
Menny is the head of the IT Audit department in Bank Hapoalim group. As part of his role in the Bank he is incharge of all IT Audit activities in the bank and in its branches and subsidiaries around the world including England, Swiss, Luxembourg, USA and others.
Menny is a cyber security expert and prior to his position in the bank, he was a CISO in the Israeli intelligence forces and one of the founders of the first information security team. Moreover he is the Audit Committee Chairman for the open university student board. Menny published several articles in the field of information security.