The goals of marketing are to get people to take action, adopt a belief or forge a connection. As marketers, we often struggle to find the best way to achieve our specific goals. This presentation puts persuasion and motivation research findings into practical marketing practices. We will explain and provide specific examples to illustrate how psychology can be a powerful tool in your marketing arsenal.
About the speakers:
Thom & Tally are experienced marketers with a practical, result-driven approach to marketing strategy. We bring contrasting yet complementary personalities to the business of marketing. With a creative flair and analytic mind, Tally is interested in everything from technology to psychology and more. A soft-spoken, natural manager, Thom gets the top performance from everyone involved.