The power of persuasion & motivation - Making psychology your marketing tool

The goals of marketing are to get people to take action, adopt a belief or forge a connection. As marketers, we often struggle to find the best way to achieve our specific goals. This presentation puts persuasion and motivation research findings into practical marketing practices. We will explain and provide specific examples to illustrate how psychology can be a powerful tool in your marketing arsenal.

About the speakers:
Thom & Tally are experienced marketers with a practical, result-driven approach to marketing strategy. We bring contrasting yet complementary personalities to the business of marketing. With a creative flair and analytic mind, Tally is interested in everything from technology to psychology and more. A soft-spoken, natural manager, Thom gets the top performance from everyone involved.

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  • Tally N.

    December 23, 2013

  • Jacob S.

    Was the session filmed in the end?

    1 · December 22, 2013

    • Tally N.

      No, sorry. I'll post the presentation on SlideShare later today and provide the link. hope that helps.

      December 22, 2013

    • Jacob S.

      Well that sucks :(

      December 24, 2013

  • Tally N.

    Following up on a question that was raised during the lecture - here is a bit of clarification - Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. By using the average human brain size (more specifically the neocortex) and extrapolating from the results of primates, he proposed that humans can only comfortably maintain 150 stable relationships.

    1 · December 22, 2013

    • Ishay S.

      This is why an organic military group is of 150 people since the days of the Roman Empire. Didn't want to impose on your excellent lecture when I was there. Sorry I had to leave before it ended

      1 · December 22, 2013

    • Tally N.

      Thanks you, and thanks for the information - you should have jumped into the conversation :)

      December 22, 2013

  • Matan B.

    Hi
    Thanks very much for an interesting lecture.
    Can you please share the presentation ?
    thanks

    2 · December 19, 2013

    • Tally N.

      Thank you. I will provide the link later today.

      December 22, 2013

  • Frank L.

    Hello group. Sounds like I missed a great event. Will there be another one soon.

    1 · December 20, 2013

  • Efrat Ben Y.

    will be glad to watch the filmed video -cheers!

    1 · December 19, 2013

  • Mickey

    Sick :(

    December 19, 2013

  • Ron B.

    can't make it. would be great if the case studies and examples can be shared, via ppt or video. tnx

    December 18, 2013

    • Tally N.

      sorry to hear you can't make it. and thanks.

      December 19, 2013

    • Jacob S.

      Great to hear that it's going to be filmed, Tally. I was looking forward to it but now I'm sick and just changed my RSVP :(

      1 · December 19, 2013

  • nava a.

    Hi Natalie, Since I have to leave at 5:30, it is important for me to know if the meetup itself starts on time (4:30)?!?

    December 18, 2013

  • Matan B.

    Can you maybe send the time table ? until what time is the meetup ?
    thanks

    December 16, 2013

    • Natalie B.

      the meetup will take 1.5 hr.

      December 16, 2013

  • Lior m.

    Hi hi

    1 · December 14, 2013

  • Natalie B.

    The Session will be in Hebrew

    1 · December 11, 2013

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