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The Importance of an Elevator Pitch

  • Apr 3, 2009 · 7:00 PM
  • This location is shown only to members

Elevator Pitch 101

The goal of this meeting is to learn how to create a 30 second elevator pitch to handle situations where you only have 30 second to impress a potential client, investor, V.P. or CEO. In this meeting we will learn what to do, and what to say, if you have just 30 seconds to catch the attention of that very important person.

This means developing an elevator pitch.

Picture this…

You’re an entrepreneur and are attending a technology conference in a very nice hotel. At the end of the day, you decide to change clothes before going out for the night. You head over to the elevator, push the “Up” button, and step through the doors of a waiting elevator car. Just as the doors begin to close, you hear a voice shout out, “Hold the door, please.” You swing your notepad between the closing doors and, as they bounce back, through the door walk a man who just happens to be one of the country’s top Venture Capitalists.

Or maybe you’re a salesperson and have spent the last year penetrating an account. The client is ready to buy, but everything is being held up by your contact’s inability to get the approval of his V.P. After attending yet another status meeting, you step into an elevator to go down to your car. The only other person in the elevator is your contact’s V.P.

Or maybe you’re a project manager in a large company and have just come up with an idea that will save -- or better yet make -- your company millions of dollars a year. After giving yet another presentation and getting yet another set of maybe’s, you get on the elevator to go back up to your office. As you step through the doors, you notice the CEO of your company standing on your left.

In each case, what would you do?

Encounters like these happen every day to entrepreneurs, salespeople, project manager, inventors, authors, screenwriters, job seekers, and many others every day. By virtue of design, luck, or connections, they come face to face with the person who can help them achieve their goal; who can help them sell their Solution, regardless of whether it is an idea, product, service, project, book, script, or themselves.

The problem is too few people are prepared to deal with such a situation. They haven’t considered what they would say, much less prepared something to say or rehearsed saying it.
As a result, instead of capitalizing on the opportunity, they just let it walk out the door.

This meeting will help us solve this problem.


• Introduction & Overview of Meeting
• Group Activity
• Member Introductions
• General Discussion
• Elevator Pitch 101
• Questions and Answers
• Meet & Mingle

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  • A former member
    A former member

    I just want to thank Artrell for inviting me the the BPM Meeting at New Orleans Restaurant. This group is just what I have been looking for! There seems to be a wealth of knowledge to be tapped and you could just feel the positive energy and personal drive of all who attended. It was refreshing to be in the midst of so many motivated and well informed individuals. I look forward to future meetings.

    April 21, 2009

  • A former member
    A former member

    We give elevator pitches on a regular basis, and just do not know it. We have several opportunities to make elevator pitches that we probably do not take advantage of because we were not ready. If we stay ready, we won't have to get ready. Having a prepared elevator pitch keeps us ready because, as the Roman philosopher, Seneca, is credited for saying , "Luck is when preparation meets opportunity." Think about that and get prepared.

    April 8, 2009

  • Derrick

    Black Professionals of the Midlands, give yourself a hand, we had another very positive meeting! I'm amazed by the talent and skills that all of the members possess. Some members have already mastered the elevator pitch concept. If you missed this one you missed a great discussion.

    April 6, 2009

  • Ron


    I enjoyed meeting everyone yesterday evening at the Black Professionals of the Midlands meeting at the New Orleans Riverfront Restaurant. I appreciate the insightful information that was shared by those who attended in reference to ?The Importance of an Elevator Pitch? and their business outlook, in general. I am looking forward to the next meet-up. -RP

    April 4, 2009

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