The Midwest Digital Asset Managers is a group intended for anyone interested in the various aspect of Digital Asset Management. DAM itself draws from several areas of expertise including content production, archiving, library sciences, metadata, taxonomies, searchibility, trafficking, and many more. The asset lifecycle encompasses everything from content creation to long term archival - which is critical to every organization. As the field grows to include a wide range of DAM systems, it requires sensitivity to user experience, asset security, and workflow development. Join us to share your expertise, experiences, discuss the intersections of these disciplines, explore career opportunities and the challenges unique to managing all manner of file types.