Milwaukee Agile Message Board › Redpoint Technologies Si Alhir to speak at UWM Lubar School of Business

Redpoint Technologies Si Alhir to speak at UWM Lubar School of Business

Todd N.
Milwaukee, WI
Post #: 35
Note: I am more than happy to promote any group member's agile- or scrum-related speaking engagements.

Todd Nilson
tnilson AT
(414) 312-4233

Agile Product Management featuring Sinan Si Alhir, Redpoint Technologies Principal Consultant

Friday, September 25, 2009
8:30 AM - 4:15 PM
Breakfast and check-in at 8 AM
UWM Lubar School of Business
Lubar Hall, Room N146



In turbulent environments, change and complexity reign, chaos ensues, time and resources shrink, and opportunities and risks emerge. How do you seize the moment?

While business focuses on performance and technology focuses on delivering solutions, the enterprise achieves competitiveness in the marketplace by being optimal in creating value using a lean approach and by being responsive to change using an agile approach.

Product management focuses on the ends; product development/engineering focuses on the means; and project management focuses on bridging the ends and means. To seize the moment, these three interdependent vantage points must harmonize around market problems or opportunities with innovative solutions using agility and leanness.

This workshop explores Agile Product Management: What is agility all about? What happens to product management when product development/engineering is doing agile? What are these new roles? What are these new activities or ceremonies? What are these new artifacts? What is “agile product management” all about?


● Agility. This session provides an introduction to agility and the agile framework (Scrum). Agility is a value system! Success with agility involves first engendering values and principles and then fostering pragmatic practices. Understanding the simple “inspect and adapt” agile framework is essential to maximize efficiency and effectiveness. We will start by exploring the values and principles of agility as well as the agile framework and its roles, artifacts, and ceremonies. We will then explore how product management, project management, and product development/engineering are commonly integrated in an organization, emphasizing market awareness, technology awareness, business and technology strategy, market and solution and release strategy, and marketing and sales and support strategy.

● Visioning and Roadmapping: Focus on the Market. Visioning fosters orientation and product direction, while roadmapping enables decisioning and product evolution. Understanding how to create compelling visions and actionable roadmaps grounded in market realities is essential for being responsive to an aggressively competitive marketplace. We will explore how to craft a vision, emphasizing problems and solutions, stakeholders and users, needs and features, and assumptions and dependencies and constraints. We will then explore how to craft a roadmap, emphasizing layers, time, and decision-making. We’ll also highlight common pitfalls and practical insight around the nuances of putting these techniques into practice.

● User Stories: Focus on the Product. User stories express product requirements, and tasks express development work. Understanding how to create useful product requirements grounded in market realities is essential for a successful product. We will explore how to work with user roles, user stories (narratives and acceptance criteria), and acceptance tests.

● The Enterprise: Adopt and Scale and Sustain. There is no “one-size fits all” approach to adopting agility. Understanding how to adopt, scale, and sustain agility while appreciating your organizational nuances is essential. By absorbing the underlying values and principles, the appropriate win-win practices emerge in the context of the organization, and the whole of product management and product development/engineering becomes more than the mere sum of the parts!

About the speaker

Sinan Si Alhir (salhir AT is a practitioner. With over two decades of experience and a proven performance record in aligning business and technology using industry-recognized and organization-tailored lean, agile, and other best practices, he focuses on transforming organizations by cultivating effective communities of interest, practice, and purpose. His keeps a blog at http://salhir.wordpre...­.

He is commonly categorized as an “essentialist” and “resultant” who is “pragmatic not dogmatic” in combining an “appreciative inquiry” and “servant leadership” approach in his practice. His clients have ranged from start-ups to the Fortune 500.

He is a certified Lean Six Sigma Master Black Belt (MBB), Certified Scrum Master (CSM), Certified Project Management Professional (PMP), IT Project Management Certified Professional (IT Project+), and e-Business Certified Professional (e-Biz+). He is the author of three books.

Si is a principal consultant with Redpoint Technologies, an SPR Company.

Who should Attend?

This workshop is for product management professionals (those who manage, plan, and market technology products) and product development professionals (those who define-detail, build, and test technology products), including product managers, project managers, technical managers, business and system analysts, user experience professionals, technical leads, technical architects, and testers. It is recommended that participants have experience in some aspects of technology product management or development.


Atish Sinha, Professor in Management Information Systems, Lubar School of Business, UW-Milwaukee
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