The As If Principle:The Radically New Approach to Changing Your Life

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    CFI has released their top 10 Science & Reason books of 2012. Here's what they have to say about As If:
    Not yet out in the US (preorders available, coming in January) but already a best-seller in the UK, this book is the latest offering from Britain's most accessible and followed psychologist. Victorian philosopher William James had a theory about emotion and behavior: It isn't that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). With this book, Wiseman uses his trademark humor to hammer the final nail into the coffin of the self-help movement: don't just think (or read) about changing your life. Do it.

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  • Cheryl

    I've read other self-help authors who encourage their readers to "Act as if!" The idea of reading an entire book on this principle is intriguing.

    February 13, 2013

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  • Kally Kordus

    I like to read and have heard great things about this group!

  • Lauren Schroeder

    Moved to Milwaukee east side in June 2014 (Ohio native). Graduated from UIUC with a degree in... more

  • Melanie

    I love learning new things and discussing them

  • Carol

    Looking for more than fiction to read. Live on the east side.

  • Paisley (Amy)

    Ah, the intoxication of a rainy fall day, a cup of hot tea, and on the agenda - only to curl up... more

  • Matthew

    I used to read mostly fiction, but recently I've found myself reading more and more non-fiction...­. more

  • Sharon M

    Hi, I'm just looking for a little conversation that runs a bit deeper than the day to day.

  • Sharon

    I'm a small business owner, a mom of a young toddler, and kind of new to Milwaukee who has... more

  • Jeff M

    Hello, everyone. I'm excited to have found this group. I love to learn and have... more

  • Cheryl

    I work a lot, 7 days/wk (realtor). Being in book clubs gives me an "excuse" to... more

  • Sarah Frank

    I have lived in the Milwaukee area the last 5 years. I like reading and learning new things. I... more

  • Lora Dow

    Avid reader, traveler and equestrian.

  • Art Jasso

    Java Web .NET Developer, Java/NET instructor @LakelandWI,..­. more

  • Elizabeth

    Hi. I'm so excited to learn of the Non-Fiction Book Club (Thanks Emily!)... more

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