User Acquisition - Keys to Success

  • Mar 20, 2013 · 7:00 PM
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Join us as we go LIVE From DC!

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User acquisition is something every app publisher hopes to master. More than just a numbers game, those that are finding success are doing so because they have a clear plan and strategy in place. Come discover secrets to success from some of the best in the business.

Featured speakers:

Todd Moore, TMSoft

Presentation: Real world advice from a developer that has millions of app downloads.  How to design and market your application to improve app ranking and downloads.  Discover which app stores and countries to focus on. Adding features within your applications to help drive downloads. Give your app the best chance of discovery with keyword optimization. Gain insider knowledge on how to run successful marketing campaigns and getting your app featured. And much more…

Danny Boice, Speek

Presentation: Most companies think of native mobile applications as a new way to engage existing users. A "feature" if you will. At Speek we leverage native mobile apps as extremely cost effective user acquisition channels for our broader cloud-based product. My talk will give tactical UX examples and decisions we made in developing our various native mobile apps and specific data / metrics around the results we realized. I will also show some of the UX differences between our desktop / browser experience and both native mobile and responsive design (mobile browser).


App premiers:

The Married App

Married is your custom wedding app for your guests that's available on iPhone & Android!  Let guests see all the pictures taken by others through the app and on a projector in real time, get directions & key info, request songs, and much more! Download Married from the App Store or Google Play to see a sample wedding! And sign up to use it for your wedding!

Presenters: Rose and Jared Alexander


Learn US geography the fun and competitive way on your iPad with MapTastic. Race against the clock to find US states, capitals, and cities before time runs out. Then challenge your friends or the whole world to a high score on Game Center.

Presenter: Rolf Hendriks



6:00 - doors + pizza and drinks

7:00 - announcements

7:15 - app premiers

7:30 - presentations

8:30 - networking & adjourn

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