September 17, 2014 · 9:00 AM
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MobileMonday University is a day long workshop focused on a specific technology or business in the mobile industry. The workshop instructors come from industry and educate the class on the latest in the specific sector with engaging discussions with experts and peers in the industy.
In this installment of MobileMonday University we cover an introduction to beacon technologies starting with the technology then diving into case studies on how industry is using them today.
Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop — that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors. Consumers might even want to deploy them as part of home automation systems.