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Ep #25 Case Study: Canada's Indigo App Project

                    Indigo – Enriching Your Life With Mobile Retail

NOTE:  Session begins at 7:00pm, please arrive 15 mins early for some snacks!

For episode #25, we're super excited to have Toronto-based BNOTIONS, share with us their experiences in designing and developing the Indigo mobile shopping app for iOS and Android.  Both apps were released earlier in December 2013 just in time for the holidays!   Indigo is an industry-leading B2C mCommerce & loyalty app, providing a truly integrated omni-channel shopping experience, combining mCommerce, eCommerce, in-store shopping, and Indigo’s signature rewards program in one elegant app.

With a focus on customer service, mobile commerce, loyalty innovation and above all else; making mobile shopping simple and fun, BNOTIONS was engaged by Indigo to help re-define the Indigo experience.

Using the app, users can simply scan the barcode of any book, music or miscellaneous product, and instantly purchase it in-app.  The app also allow users to create and integrate their wish and gift lists, receive targeted offers, access their digital Plum rewards card, get personalized recommendations, and share location and preferences over Facebook.

The app adheres to both platforms’ design guidelines quite nicely: the Android app has that now-recognizable left-side sliding menu, and the iOS version keeps things flat and simple, with a set of icons arrayed on the bottom for quick navigation.

In this session, we'll learn more about:

* Design elements and development process

* Why the iOS & Android platforms were chosen

* Reward ability integration with Plum Rewards

* Share-ability app elements on Facebook and considerations relating to user experience

* App statistics & measurement

Suggested Readings/Downloads:

Learn more about the Indigo Mobile App:  http://www.chapters.indigo.ca/app/ 

Download the Indigo iOS app: https://itunes.apple.com/ca/app/indigo/id718235018?mt=8

Download the Indigo Android app: https://play.google.com/store/apps/details?id=ca.indigo

BNOTIONS:  http://bnotions.com/indigo-enriching-your-life-with-mobile-retail/

BNOTIONS TV (Indigo - Customer Experience Innovation): http://www.youtube.com/watch?v=TF4AbveLLEQ

Betakit: http://www.betakit.com/indigo-launches-new-app-for-ios-and-android/

The Next Web: http://thenextweb.com/apps/2013/10/23/canadas-indigo-books-music-launches-android-ios-app-mobile-store-purchasing/#!ukQvM

Mobilesyrup: http://mobilesyrup.com/2013/10/23/indigo-releases-ios-and-android-app-to-improve-in-store-and-mobile-shopping/

Background on our Case Study Series:

The presenting team will lead the discussion by sharing their experiences in mobile. The rest of us give feedback, ask questions and share lessons. Our general rules for peer discussion still apply: no props, no podiums and no pitches.

Background for new attendees:

Mobile Startups TO is a monthly, cross-town meetup to discuss applications and implications of mobile technologies and strategies. Our meetings are best suited for (but not limited to):

* Mobile business founders 
* Designers and creative directors 
* Marketing professionals 
* Independent and professional mobile app developers 
* Anyone with an interest in helping to build the mobile revolution 
* $5 fee goes towards securing your spot and refreshments for each attendee

Join or login to comment.

  • mARK

    a very informative presentation and discussion, in a very friendly setting.

    March 6, 2014

  • George

    Very informative

    March 6, 2014

  • Fayyazuddin S.

    I enjoyed it very much, and learned a lot.

    March 6, 2014

  • Dmitri

    Great presentation, thanks for sharing the insights!

    March 5, 2014

    • Corinne H.

      Glad you enjoyed it, hope to see you at April's meetup. Cheers!

      March 6, 2014

  • Josh E.

    Great Meetup! Found the case study very informative! Can't wait till the next one! :)

    March 5, 2014

    • Corinne H.

      Glad you enjoyed it. Hope to see you at the next meetup. Cheers!

      March 6, 2014

Your organizer's refund policy for Ep #25 Case Study: Canada's Indigo App Project

Refunds are not offered for this Meetup.

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