Ep #28 Case Study: My Baby and Me Passport: Tech and Health partnership

NOTE:  Session begins at 7:00pm, please arrive 15 mins early for drinks and snacks!

Making contacts is hard. For techies, making contacts outside the tech industry is even harder. Here's an opportunity to speak with the members of a successful partnership about overcoming the hurdles this entails.

In late 2013, Hacking Health, a health industry technology hack-a-thon, was hosted in Toronto. A lot of great ideas were pitched and some incredible apps were built. Two social workers from St. Michael's Hospital pitched the My Baby and Me Passport, a paper-based tool to help pregnant, homeless moms-to-be. Originally the goal was to digitize the passport. Instead, the finished product includes:

•  an interactive list of 'to have' items

• a pregnancy countdown and dynamic list of regular visits

• persistent notes

• calendar integration

• a few other useful features.

The app went on to win the award for Best Solution for Consumer Health & Patients and has since entered the Windows Phone Store and Google Play. Coming out of Hacking Health, a lot of contacts were made, a deal for a polished project was set, the app (and Hacking Health) were featured on CBC's "White Coat, Black Art" (http://www.cbc.ca/whitecoat/2013/12/05/this-week-on-white-coat/) and a solid future for the My Baby and Me Passport was ensured.

As well, the app won the most prestigious award Microsoft offers – and the team at SELA behind it is the Winner for the Humanitarian Response Citizenship Partner of the Year Award for the My Baby and Me Passport!

In this session, we'll learn more about:

• Make a contact

• Development under fire 

• Maintaining best practices under pressure

• My baby and me code overview

• Good for the goose, good for the gander

Suggested Readings/Downloads:

Window Phone App: http://www.windowsphone.com/en-ca/store/app/my-baby-and-me-passport/003b1fa2-df7b-42aa-95e4-c92c575b2c7c

Android App: https://play.google.com/store/apps/details?id=com.dgomon.babypassport

St Michael's news story: http://www.stmichaelshospital.com/media/detail.php?source=hospital_news/2014/20140305_hn

Women's and Children's CAP: http://www.stmichaelshospital.com/partners/caps/wac-cap.php

About the speakers:

Marisa Cicero, MSW RSW is a social worker in the Department of Obstetrics and the Professional Practice Leader for Social Work at St. Michael's Hospital.  She coordinates the My Baby and Me Infant Passport Program and is one of the co developers of the app.

Amanda Hignell, MSW RSW is a social worker in the Departments of Obstetrics, Gynecology and Pediatrics at St. Michael’s Hospital. She coordinates the Baby Tuck Shop Program and is one of the co developers of the My Baby and Me Passport app.

Mark MacDonnell is a developer with a focus on .NET, Windows 8 and Windows Phone, and Open Data. He became involved with the My Baby and Me Infant Passport at the HackingHealth hackathon and is very pleased he did. His blog can be found at markmacdonnell.wordpress.com.

Background on our Case Study Series:

The presenting team will lead the discussion by sharing their experiences in mobile. The rest of us give feedback, ask questions and share lessons. Our general rules for peer discussion still apply: no props and no pitches.

Background for new attendees:

Mobile Startups TO is a monthly, cross-town meetup to discuss applications and implications of mobile technologies and strategies. Our meetings are best suited for (but not limited to):

* Mobile business founders 
* Designers and creative directors 
* Marketing professionals 
* Independent and professional mobile app developers 
* Anyone with an interest in helping to build the mobile revolution 
* $5 fee goes towards securing your spot and food/non-alcoholic drinks for each attendee



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  • Eran B.

    Great to see so many people

    1 · June 6, 2014

15 went

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