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MobileWarsaw #7 - Tal Futeran & Maria Khalusova

  • Oct 28, 2013 · 6:30 PM

18:30 - Opening

18:45 - Tal Futeran - The App Marketing Challenge

19:30 - Break

19:45  - Maria Khalusova - iOS Developer’s tools: Xcode, AppCode and beyond

20:30 - Networking


Tal Futeran - The App Marketing Challenge


Tal Futeran is an account manager at StartApp, a leading global monetization and advertising mobile network. Tal is in charge of StartApp’s Marketing Communication and a Monetization Strategist. As a part of her role, Tal builds and maintains connections with the Android community around the world, taking part in all events from small seminars to international conventions. Furthermore, Tal advises leading global Android developers, helping them tackle monetization and distribution challenges. Prior to her position at StartApp, Tal was a QA Engineer TEOCO, implementing and integrating products in customers’ environments. Tal holds a in industrial engineering and management from Tel Aviv University.

Tal on LinkedIn
Find out more about StartApp

Abstract: Android is the world’s most popular mobile OS with the Play Store growing at an incredible rate. Thousands of new apps are added daily, all trying to get a piece of the pie and turn into the next Angry Birds. But what is really the best strategy to pursue to consistently generate revenue in this “free” eco system?

We’ll review the challenges Android developers have on a daily basis when it comes to how to market their app, how to retain their users and how to make money out of it.


Maria Khalusova - iOS Developer’s tools: Xcode, AppCode and beyond

Bio: Maria has been working at JetBrains since 2006 where she participated in IntelliJ IDEA and TeamCity projects, and currently is a Product Marketing Manager in the AppCode team.

Abstract: When developing iOS apps the choice of tools and languages isn’t actually limited to Objective-C and Xcode, there’s at least RubyMotion, C#, and web, naturally with their pros and cons. However, even if we decide to go native, Xcode isn’t the only tool out there. In this session we’ll talk about different third-party tools that can be useful to an iOS developer, some plugins for Xcode and AppCode – an alternative Objective-C IDE from JetBrains.



The meeting is sponsored by StartApp, all attendees will get a free beer!

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