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How Nike, HBO, Verizon and CitiBank innovate with R/GA (Bozeman)

Wearables like Google Glass and Nike FuelBand are changing how business and tech interact with users.

MSU's College of Business is hosting the team from a digital agency called R/GA who is the technical and creative talent behind the scenes at brands like Nike, Microsoft, Beats by Dre, and Verizon.  

The team coming to Bozeman hails from R/GA’s prototyping lab in New York and were recently featured in this FastCompany article on how they teamed up with CitiBank to use Google Glass with bike stations around Manhattan.

They'll also cover how they've worked alongside Nike for the past 13 years building out Nike+ and FuelBand. 

The talk will cover how they they approach creativity, prototyping crazy ideas, and working with clients to do work around mobile, wearables, and the web. 

The talk is open to MSU students, faculty, and anyone interested in seeing how technology and business are intersecting. 

Map to Reid Hall here: https://goo.gl/maps/A5SJn

Hope you can join us!

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