Seth Goldman started with lemonade stands as a kid, and co-founded Honest Tea in 1998. Goldman will talk about his pathway to creating Honest Tea as a mission-driven business, the challenges he has faced as an entrepreneur, the importance of creative problem-solving, his commitment to fair trade and sustainability, and his new book, "Mission in a Bottle."
Over the past 10 years, Honest Tea has thrived with a 66% annual compound growth rate, as consumers have shifted toward healthier and more sustainable diets. In 2008, The Coca-Cola Company purchased a minority interest in Honest Tea, fueling further growth as Honest becomes the first organic and Fair Trade brand to move into the world's largest beverage distribution system.
Tastings of Honest Tea included in this free event, which is presented by the Feliciano Center for Entrepreneurship at Montclair State University.