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Honest Tea co-founder Seth Goldman

Seth Goldman started with lemonade stands as a kid, and co-founded Honest Tea in 1998. Goldman will talk about his pathway to creating Honest Tea as a mission-driven business, the challenges he has faced as an entrepreneur, the importance of creative problem-solving, his commitment to fair trade and sustainability, and his new book, "Mission in a Bottle."

Over the past 10 years, Honest Tea has thrived with a 66% annual compound growth rate, as consumers have shifted toward healthier and more sustainable diets. In 2008, The Coca-Cola Company purchased a minority interest in Honest Tea, fueling further growth as Honest becomes the first organic and Fair Trade brand to move into the world's largest beverage distribution system.

Tastings of Honest Tea included in this free event, which is presented by the Feliciano Center for Entrepreneurship at Montclair State University.

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  • Montclair E.

    Here's a recap of the event, with a link to our photo slideshows on Flickr. Story also includes links to stories by two media outlets. Are you in one of the photos from the event? Check it out and find out:

    October 15, 2013

  • Bill R.

    Amazing. Easy to understand why a clear, concise mission for a business is so important. They fight for it day in and day out. A shining example to us all...

    October 10, 2013

  • A former member
    A former member

    Seth Goldman did a great job - interesting, animated and plenty I was able to learn from. I'm struggling to recall the breakdown of costs & pricing. I've written what I have below, but don't have the last ten cents of cost (water + ?). Please help me with that, if you can.

    Retail price: $1.59
    Store pays $1.00
    Distrib pays $.77
    Total cost to manufacture each bottle: $.40

    Label .01
    Cap .02
    Compact (bottling fee) .09
    Freight .08
    Tea .04
    Shrinkage (damaged labels, bottles, etc) .01
    Tray .01
    Honey/Sugar .04
    Water+ (?) .10

    Enjoy the day!

    Mark Gavagan
    Founder/CEO of

    October 9, 2013

    • Dom C.

      Hey Daryl, I write for and have written extensively about crowdfunding. Would you be interested in an interview for a story? Connect with me at [masked].

      October 10, 2013

    • Daryl B.

      Hey Dom - Thank you for reaching out. I sent you an email.

      October 10, 2013

  • maria

    THANK YOU! Great event. So well organized. Seth was inspiring, so full of energy and great advice. I am not a student at Montclair State University and was thrilled to learn that this and other events similar to it are open to the public. Confirms that the Feliciano Center for Entrepreneurship is an invaluable resource to the community. Can't wait for their next event.

    October 9, 2013

  • Alan N. W.

    Good stuff: Drink and think!

    October 9, 2013

  • Lisa M.

    Inspiring example for entrepreneurs of all ages, shapes and sizes. Thank you to everyone involved.

    October 9, 2013

  • Mukesh M. P.

    Seth gave a great talk regarding his entrepreneurial journey (from an idea brainstormed with his university professor to around the world on a mission). Thoughtful insights. Congrats to Dennis Bone and his team at Montclair for a job well done.

    2 · October 9, 2013

  • Daryl B.

    Seth was truly awesome. A great man with a great story to share.

    October 9, 2013

  • Keyur S.

    What is the agenda for this event? Will there be some time allocated to network?

    October 5, 2013

  • steve

    see you there

    September 30, 2013

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