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Valentine’s Day Movie “POPULAIRE” Thurs Feb 14 6:45 reg 12.99 our price $9.95!

Valentine’s Day Movie “POPULAIRE” comedy Thurs Feb 14 6:45 reg 12.99 our price $9.95
Join us and celebrate Valentine’s Day whether your single, married, or in-between!
Consensus: A romantic comedy perfect to celebrate Valentine’s Day
On many critics Best Film List 2012
To get the early bird price you must pick up tickets by 6:45pm at the Break dancing circle just by theatre entrance. Will be wearing a Valentine Pink Shirt!
Location : Cineplex Forum
Time 6:45
Cost : $9.95

Régis Roinsard’s first feature Populaire looks fab, its two leads — Romain Duris and Déborah François — look even fabber, and it’s one highly entertaining period romantic comedy.

It’s mostly fun — just as long as you’re not looking for anything deep or all-too-meaningful.

In fact, you just have to give props to screenwriters Roinsard, Daniel Presley and Romain Compingt for managing to pen a film that isn’t completely silly based on 1950s typewriting contests.

It’s set in 1958 Normandy. Rose Pamphyle (François) is a 21-year-old stuck in a sleepy little town where her gruff dad runs the local general store. Her life appears to be all set for her — marry the son of the fellow who runs the local garage and settle down to raise a bunch of kids.

But Rose has other ideas. It might not be quite the ’60s yet, but she’s already thinking there has to be something more. So she heads over to a nearby town to apply — along with a slew of young women — for the job of secretary to insurance agent Louis Échard (Duris), a 36-year-old guy who appears unable to do anything except smirk at anyone in his sight, especially young would-be secretaries.

Roinsard deliberately takes a pre-feminist tack, suggesting that these women would like nothing better than taking memos and fetching coffee for their male bosses. It’s impossible not to think of the secretaries in Mad Men, but the tone couldn’t be more different, with none of the dark, edgy drama that propels Mad Men along.

This is a romp, pure and simple. So the love story is unabashedly paint-by-numbers. I’m not giving anything away by saying the two will obviously develop a more-than-professional relationship. But the rules of the genre dictate that it’s gonna take quite some time — and quite a few hurdles will have to be leaped over — before they can unite.

As someone with a thing for manual typewriters, I got a kick out of seeing Rose speedily banging away on these clunky old keys. At first she can only type with two fingers, but Louis, a former competitive sportsman himself, soon has her in intensive training, living in his own country home no less. Before you know it, she’s winning regional typing championships and finally takes her typing skills to the Big Apple, in a rather unlikely finale.

Romantic comedies stand and fall on the charisma of the romantic leads and Duris and François are a pleasure to watch. Duris does obnoxious with so much gusto, though you just know he’s a softy at heart, and François lights up the screen. The supporting players are good, too, notably his ex-girlfriend Marie (Bérénice Bejo from The Artist) and her American husband, Bob (Shaun Benson).

Roinsard deftly directs this light— affair and he’s good enough .


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  • david
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