How Effective Communication Leads to Competitive Success

Career Development Seminar Series
How Effective Communication Leads to Competitive Success

Time: 6:00pm - 9:00pm (EDT), March 21th, 2013
Venue: IBM Innovation Center,North Entrance, 404 Wyman Street, Waltham, MA 02454
Cost: Free to NECINA members and VIP guests, $15 non-members
registration link: (early bird ticket ends in 2 days)


- Have you been searching for the secrets and tips on effective communication to achieve your career aspirations?

- How you gain a solid understanding of your audience when designing any communication?

- Have you tried the Entrepreneurial approach for effective negotiating in business and life?

We are honored to have organizational psychologist and educator Ken Kerber and expert for executive entrepreneurship training and consulting Michael Gordon to demystify effective communication and deliver powerful communication development tips for professionals in the corporate world.

High quality seminars of this nature offer insights beyond what you have learned from school and work, and may make a profound impact on your career. As such they often cost 100's or 1000's dollars per session. Sign up while the are still seats.


Ken Kerber founder and principal of Kerber & Associates and the co-founder and principal of Accelerating Career Transformations, LLC.

“Communicating and Leading Change: The Human Design Specification”

shows how specific characteristics of people, along with your purpose, should be the primary drivers when communicating and leading change. With respect to a product, a design specification provides detailed information about the requirements for the product and how the product is put together. By analogy, people have a design specification – universal characteristics that make us human. Understanding the action implications of the human design specification allows us to be more effective communicators and leaders of change.

Michael Gordon Founder and CEO - and the Venture-Preneurs TM Network.

"The Entrepreneurial Approach to Negotiating from Weakness"

The ability to negotiate astutely is an essential personal power skill. Give and take exchanges go on constantly in our business relationships as well as in our social interactions - the bargaining process never ends. In this empowering one-hour session you will be exposed to an interactive discussion on Win – Win negotiation. In Win – Win negotiation there are no losers; both parties accomplish their primary goals, and thereby enhance the strength of their long-term relationship. By understanding what goes on in the bargaining process, and how to orchestrate that process, you will increase your chances of reaching a mutually beneficial outcome. However, as this real-life case study will demonstrate, the challenges can be enormous.


6:00 - 6:45 pm - networking and dinner
6:45 - 6:50 pm - General intro and intro of Ken Kerber and Michael Gordon
6:50 - 7:30 pm - Part I: Ken Kerber speaks about "Communicating and Leading Change: The Human Design Specification”
7:30 - 8:10 pm - Part II: Michael Gordon speaks about "The Entrepreneurial Approach to Negotiating from Weakness"
8:10 - 8:30 pm - Q & A
8:30 - 9:00 pm - networking

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