Steve Krug - Is Usability Taking a Nose Dive?

  • June 20, 2014 · 7:00 PM
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All registrations are on Eventbrite. You must get ticket there to attend.


Join us as we present Steve Krug, author of the seminal UX book 'Don't Make Me Think' as he lo
oks at the state of usability and design.

Is Usability Taking a Nose Dive?

After all of us who work in UX and usability spent so many years trying to get people to pay attention to the user, Steve Jobs finally went ahead and created the tipping point for us. More people than ever are aware of the value of user-centered design, and some have even made it to the corporate C-level. There’s more user research happening than ever before, and the whole Lean Startup movement is profoundly user-centric.

It may feel like we’re succeeding. But are we, really?

While he was updating Don’t Make Me Think, Steve had occasion to look around and ponder how things are going out there, usability-wise, and ended up thinking that things may not be going as well as we might think—or hope.

In this interactive session, he’ll talk about things like:

·  Mobile “standards”: Why does it feel eerily like 1999 again, in the wild and wooly days before Web Standards?

·  Flat design: A really good thing, or the devil’s handiwork?

·  Responsive design: Have we considered the possibility that it’s just creating sites that are equally unusable on any size screen?

·  Touch screens and glasses and watches! Oh, my. Are we really ready for whole new interface design challenges?

There will be frequent requests for a show of hands on issues, and time for [presumably heated] Q&A. (Steve is fully prepared for the possibility that he may be run out of town—or at least out of the Art Center—on a rail, but he’s looking forward to it anyway.)

** We will not be selling books at the event, but Steve is happy to sign your copy. **


Steve Krug (pronounced kroog) has been in the usability consulting “racket” for almost 25 years, long enough to do scads of presentations, keynotes, and workshops. But most people know him for his two books, Don’t Make Me Think: A Common Sense Approach to Web Usability (400,000 copies in print) and Rocket Surgery Made Easy. He recently published a new edition of DMMT (Don’t Make Me Think, Revisited) that features all new examples (replacing the ones from the last century) and a chapter on mobile usability.

He likes Los Angeles *a lot* but hasn’t had a chance to be there for years.

Register here:

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  • Matti S

    Enjoyed the event. Thanks for setting it up.

    2 · June 24, 2014

  • Verago

    relinquishing my spot on the waiting list. hopefully spots will open up for others on the list. have a great event.

    1 · June 20, 2014

  • A former member
    A former member

    Sweet! I'm teaching Interactive Design at Art Center. And I'm having my students read 'Don't Make Me Think' this term, it will be a very nice opportunity for the students to meet Steve Krug!

    4 · May 16, 2014

  • Crystal Ehrlich, UX D.

    Any one want to carpool on Friday from the Santa Monica, Palms, Culver City or West LA area? Reach out to me -[masked], [masked]

    June 7, 2014

2 went

  • Jon F.
    Event Host
  • Petra
    Event Host

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