The marketing world has changed. New digital technologies and communities (Social Media) have given consumers a platform for publishing, networking, and organizing. User-generated content, conversation, and opinion are supplanting broadcast messaging as the drivers of brand influence.
In plain English, what people have to say has become more important than what brands have to say. Marketers now need to engage consumers with content and conversation in order to harness their influence.
This presentation will outline the changing digital communications landscape and the social media marketing process.
Presented by Michael Cohen
RSVP closes at 3PM day of Webinar
All that have RSVP'd will receive the registration link for the webinar at 3:30PM