Content: Startups rely on their digital agility and aim for cost-effective marketing, but often lack a brand strategy. This live 60-minute webinar will take you through the importance of creating a clear and cohesive brand foundation, to communicate your story and value to customers. Successes and failures of startups will be highlighted to show the impact a brand can make on a startup's success and how to get started.
Target Audience: Entrepreneurs, board members/investors and marketing professionals working for/with startups.
Desired Learning: Attendees will leave with an understanding of why startups need to create a brand from inception and why big companies make such large investments in their brands to create strategic stability. You'll also gain an understanding of the positive impact a brand foundation can have on a startup's product development and marketing execution to create loyal and engaged customers.
Presenter: Lauren Perkins is a brand marketer and digital evangelist, and founder of Perks Consulting, a digital brand and marketing agency. Best known for her innate ability to distill the complex into the simple, she has provided solutions for startups and consumer brands including Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. Lauren is also a contributor to Inc.com, Forbes Women, and regularly teaches at General Assembly.