Branding? Startups? Gotta have it – Here's Why and How

Content: Startups rely on their digital agility and aim for cost-effective marketing, but often lack a brand strategy. This live 60-minute webinar will take you through the importance of creating a clear and cohesive brand foundation, to communicate your story and value to customers. Successes and failures of startups will be highlighted to show the impact a brand can make on a startup's success and how to get started.

Target Audience: Entrepreneurs, board members/investors and marketing professionals working for/with startups.

Desired Learning: Attendees will leave with an understanding of why startups need to create a brand from inception and why big companies make such large investments in their brands to create strategic stability. You'll also gain an understanding of the positive impact a brand foundation can have on a startup's product development and marketing execution to create loyal and engaged customers.

Presenter: Lauren Perkins is a brand marketer and digital evangelist, and founder of Perks Consulting, a digital brand and marketing agency. Best known for her innate ability to distill the complex into the simple, she has provided solutions for startups and consumer brands including Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. Lauren is also a contributor to Inc.com, Forbes Women, and regularly teaches at General Assembly.

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  • Oteng M.

    Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price

    May 19, 2013

  • Mitch W.

    It was good. When most startups have money and time to spend on marketing, they think of lead gen. It's hard to get them to think more strategically about their brand and customer experience.

    May 17, 2013

  • Dr. Sushil B.

    Very informative, Opened my eyes to basic necessity of creating a new product launch. A must for every start up.

    May 16, 2013

  • Andrew L.

    Very nice overview of branding.

    May 16, 2013

  • A former member
    A former member

    Really looking forward to this!

    May 13, 2013

  • Jessica

    Lauren, looking forward to hearing your thoughts on start up brand challenges.

    May 13, 2013

  • Katie

    Looking forward to it!

    May 9, 2013

  • Greg I.

    Always on the look out for new ideas..

    May 7, 2013

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