Content - This live 60-minute webinar will review marketing mix basics for startups on a budget. Through case studies, we'll illustrate best practices in search engine optimization/marketing (SEO/SEM), social media (including Facebook, Twitter, Google+, LinkedIn, YouTube and Pinterest), as well as content creation and PR strategies and messaging.
Target Audience – Entrepreneurs, board members and marketing professionals working for/with startups.
Desired learning – Participants will walk away with a better understanding of what it takes to build buzz for your brand on a budget, as well as gain insight into the techniques blue chip brands use to promote their products and services every day.
A PDF of the PowerPoint presentation will be provided to registered attendees prior to the live webinar.
Presenter – Chaim Haas is Senior Vice President, Technology & Emerging Media at Kaplow, an award-winning consumer lifestyle communications agency. Kaplow was named The Holmes Report’s 2011 Consumer Agency of the Year.
Chaim has nearly 15 years of PR agency experience and a track-record for planning and managing campaigns for consumer, business-to-business and technology, media and telecommunications clients. In addition to managing the Skype account at Kaplow, he also leads the agency's Knext division, which focuses on the strategic communications of agile, young and driven entrepreneurial companies that have the opportunity to become significant consumer brands.
Chaim graduated magna cum laude with a B.S. in marketing from Yeshiva University’s Sy Syms School of Business.