Content - Social Media has been able to break down communication walls and give everyone a digital voice - but what really drives an online community? This live 75-minute webinar will take you through the planning and strategy process needed to architect and grow your own online community, while maintaining retention and activity.
Target Audience – Entrepreneurs, board members and marketing professionals working for/with startups.
Desired Learning – Attendees will walk away with an understanding of how to to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation and distribution. The instructor will also share insights in the roles and responsibilities of community managers and brand ambassadors with tips on audience sourcing and engagement facilitation, based on her work building Crunch Fitness's community activities program, and architecting the social community structure and guidelines for the 85Broads global network.
Presenter -Lauren Perkins is a brand marketer and digital evangelist. Best known for her innate ability to distill the complicated into the simple, she has provided solutions for startups and consumer brands including Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. An entrepreneur at heart and problem-solver by trade, Lauren is currently the CEO and Founder of Perks Consulting, a digital brand and marketing agency specializing in the fusion of lifestyle and technology, based in New York City. Lauren is also a contributor to Inc.com, Forbes Women, and regularly teaches at General Assembly.