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Introduction to Online Communiy Management - Webinar Education

Content - Social Media has been able to break down communication walls and give everyone a digital voice -  but what really drives an online community? This live 75-minute webinar will take you through the planning and strategy process needed to architect and grow your own online community, while maintaining retention and activity.

Target Audience – Entrepreneurs, board members and marketing professionals working for/with startups.

Desired Learning – Attendees will walk away with an understanding of how to to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation and distribution. The instructor will also share insights in the roles and responsibilities of community managers and brand ambassadors with tips on audience sourcing and engagement facilitation, based on her work building Crunch Fitness's community activities program, and architecting the social community structure and guidelines for the 85Broads global network.

Presenter -Lauren Perkins is a brand  marketer and digital evangelist. Best known for her innate ability to distill the complicated into the simple, she has provided solutions for startups and consumer brands including Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. An entrepreneur at heart and problem-solver by trade, Lauren is currently the CEO and Founder of Perks Consulting, a digital brand and marketing agency specializing in the fusion of lifestyle and technology, based in New York City. Lauren is also a contributor to, Forbes Women, and regularly teaches at General Assembly.

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  • shaula

    Content was very useful and delivered in a very clear manner - great presentation

    November 8, 2012

  • Avi F.

    Hey members participating in today's webinar - please note that an email with the GTM link info went out earlier this morning. If you have not received it - first check your spam folder. If still cant find it - pls let me know.


    November 8, 2012

  • Vanessa

    Avi Fogel sent the registration link this morning! Check your inbox or spam folder for an email sent this morning. See you on line at 4pm!

    November 8, 2012

  • Candis B.

    I have not received the GoToMeeting link. When will that go out?

    November 7, 2012

    • Avi F.

      Link was just sent to all registrants - if you have not received it. Please check your spam folder, and if not there - please let us know.

      November 8, 2012

    • Candis B.

      Got it. Thanks

      November 8, 2012

  • Troy B.

    This sounds very cool!

    1 · October 29, 2012

27 went

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