New York, NYUSA
October 31, 2012
15 years' experience monetizing digital content; selling, packaging, ops, marketing, whatever it takes to drive revenue
I'm interested to see how RTB and yield management will fundamentally change media monetization
Yield is where it's at! RTB and data targeting are the biggest developments I've seen in 15 years of digital advertising.
So exciting and enlightening to meet others pioneering brand new media sales models.