Priscilla E.

Location:

New York, NY

Member since:

October 31, 2012

Tell us a little about yourself

15 years' experience monetizing digital content; selling, packaging, ops, marketing, whatever it takes to drive revenue

Tell us what you're interested in

I'm interested to see how RTB and yield management will fundamentally change media monetization

Introduction

Yield is where it's at! RTB and data targeting are the biggest developments I've seen in 15 years of digital advertising.

What Priscilla E. is saying about this Meetup Group

So exciting and enlightening to meet others pioneering brand new media sales models.


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