Yield Management is now a critical discipline within online media companies. The NY Yield Meetup brings together Yield Managers, Inventory Managers, Pricing Analysts, and anyone else interested in the techniques and tools that produce the best revenue possible. It's an opportunity to network and talk some shop with like minds.
Past attendees have represented very large digital and traditional (broadcast, cable, print) companies, mid-size pure-digital shops, content networks, local-focused sites, consultants, industry writers, start-ups and more. Junior and senior levels in the organization were also in attendance.