Glen K.

Glen Kushner

Location:

New York, NY

Member since:

October 8, 2012

Networks

(We're investing a lot of time and effort building a great community here so it's important that we know at least a little bit about our members. Please answer all questions, even if briefly!). #1: Why are you interested in "the business of data"?

Currently, I lead efforts at OpenAmplify to build offerings with Big Data for Social Media used by some of the largest agencies and advertisers to maximize Marketing ROI and monetize social media. Our team focuses on building models to prove Social drives business outcomes, such as financial performance. Current solutions include: 1) Social Media Attribution for Paid/Owned Media 2) Social Benchmarking on KPIs: Brand Awareness, Preference, Intent, Advocacy, and Amplification (Viral Metrics for Influencers). 3) Use of Social Metrics to develop media mix / predictive models

Where do you work (company, institution) or study (school) and what do you do?

OpenAmplify. Lead product and commercial strategy for new offerings with Big Data for Social.

Please confirm your first name and last name (we need to create security badges for the meetups)

Glen Kushner

Introduction

My focus is developing innovative approaches to leverage Big Data for social media, including social metrics (KPIs) to measure marketing effectiveness/campai­gn performance and predict business outcomes.


People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy