New York, NYUSA 10010
May 15, 2012
I am interested in "the business of data" because my primary responsibility on the job is using data to support many aspects of our online business, from calculating the effect and return of various campaigns and products to forecasting and justifying strategic initiatives.
I do web analytics for the Financial Times, responsible for analyzing and extracting useful, actionable insights and recommendations from a variety of internal data sources and external partners.
I am a software engineer turned consultant turned analytics professional currently crunching data for the Financial Times' digital products.