Tom

Tom Ward

Location:

New York, NY

Member since:

May 15, 2012

(We're investing a lot of time and effort building a great community here so it's important that we know at least a little bit about our members. Please answer all questions, even if briefly!). #1: Why are you interested in "the business of data"?

I am interested in "the business of data" because my primary responsibility on the job is using data to support many aspects of our online business, from calculating the effect and return of various campaigns and products to forecasting and justifying strategic initiatives.

Where do you work (company, institution) or study (school) and what do you do?

I do web analytics for the Financial Times, responsible for analyzing and extracting useful, actionable insights and recommendations from a variety of internal data sources and external partners.

Please confirm your first name and last name (we need to create security badges for the meetups)

Tom Ward

Introduction

I am a software engineer turned consultant turned analytics professional currently crunching data for the Financial Times' digital products.


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