Dean L.


New York, NY
Hometown: New York City

Member since:

October 15, 2012


(We're investing a lot of time and effort building a great community here so it's important that we know at least a little bit about our members. Please answer all questions, even if briefly!). #1: Why are you interested in "the business of data"?

For over 35 years I've been analyzing big data (Arbitron, Pulse, Hooper., Neilson, etc.) and have done studies, predictive analysis and such. Some of my work in media and finance has been taking the numbers, discerning patterns, and turning them into actionable plans. This has varied from format development for radio stations to advising Hedge funds on the advisability to go long or short -- or stay away. My talent (and selling point) has been in being able to take both the analytical and the creative into account to consult and create value. Value as data , data as value, a very important relationship. And, sort of like playing the piano or the drums, numbers - a certain mathematical know-how - and creativity, when mixed for maximum performance, have a very pleasing and valuable outcome.

Where do you work (name of company, institution) or study (name of school) and what do you do?

I've run a consulting firm, Landsman Communications Group (started as Landsman Media in 1974) specializing in media, communications and finance, for almost 40 years.We naturally made the move to using computers and to embracing the web, as big machines crunching big numbers moved to smaller machines capable of local or connected computing evolved. We are also active in digital rights, identity management, and I am a Steward at ID Commons and work with IIW as well. I am located in NYC, and also have an office in beautiful Suffern, NY.

Please confirm your first name AND last name (we must provide a full list to venue security prior to events; you will not be authorized into the building without this info and an ID)

Dean Landsman


Digital Strategist, media & communications maven,researcher/mar­keter in broadcast & recorded music. Well known Arbitron expert,former radio station owner(yes, I began as a deejay). Content development,interact­ive/media & big data are 2nd nature to me

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