Materials for "Estimating the Causal Effect of Online Display Advertising"

From: user 9.
Sent on: Monday, August 15, 2011 10:50 AM

Thanks again to Ori Stitelman for sharing the work he is doing with his colleagues at Media6Degrees on causal effects of display advertising.  The PPT deck and KDD paper have been posted to the Files section here:  http://www.meetup.com/NYC-Predictive-Analytics/files/.

Stay tuned to the Media6Degrees blog for further updates to the causal analysis work they are doing (http://media6degrees.com/blog/).  The current post, penned by M6D CEO Tom Phillips, discusses the business relevance of their current findings.  

 

 

 

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