A group to discuss digital user experience (UX) both on web and mobile platforms. Meetings could cover research or innovative real world examples & case studies
Design topics can include (but not limited to) interaction design, UI design, mobile app design (iPhone, iPad, Android), usability, site stickiness, human-computer interaction, value of entertainment factor beyond core conversions, etc.
From the data side of things we'd like to have discussions around using data to drive and measure UX effectiveness. Also, how can predictive analytics and machine learning be integrated into the UX design process?