NYC Online Advertisers and Publishers Message Board › Breaking into advertising tech

Breaking into advertising tech

stan
user 12081758
San Francisco, CA
Post #: 2
Hi,

Anyone in the group have any advice on how to break into advertising technology? I'm specifically interested in RTB but mobile and video I think is really interesting as well.

Many companies haven't considered my résumé because of my finance tech background (I think).

Thanks!
Stan
A former member
Post #: 1
What companies are you going after? Ad agencies? If so, stop. They are the wrong target. I would suggest going after media agencies or more specifically, ad exchange media firms.

Traditional and digital agencies will take a lot of time to readjust their models. Look how long it took them to embrace digital and social (talking about traditional shops).

I would target the ad exchange companies, forward thinking media agencies, Google, Vice, Bloomberg, and other media outlets. They are the real gatekeepers.

Hope this was helpful.
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