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Suggested Event: EFactor Presents - CopyCrafting 101: Find the Winning Words

Get your ticket for $15 at or $20 at the door!

Writing is everything! It attracts attention, it even draws away people. Copy is essential in your brand’s messaging. From marketing to PR to social media campaigns, what you say is crucial to getting the point across. Learn from expert copy writers on how to, “keep it kitschy and concise!”
After attending, you’ll have insights on:
● How to write interesting copy
● What attracts attention and what doesn’t
● The do’s and don’ts of copy
● What words often trigger spam filters
Guest Speakers:

Andrea Castillo is a creative professional who has eight years experience in the music & entertainment field, and six years in fashion. Her expertise lies in creative direction, sales, marketing, and imaging, from concept to execution.

Jessica Randazza is Vice President at Interference Inc. and The SuperTouch Group, where she leads strategic development for on- and offline branded consumer experiences for some of the world’s leading companies.

Sara Gaona is the founder and head editor of She specializes in blogging, pr, and social media consulting.

Lauren Rodrigue is a professional copywriter at an NYC-based marketing and events production firm. She also acts as a freelance copywriter for hire, and contributes creative pieces to a number of online publications including VICE/Noisey, The Awl and The Billfold.

Raquel Laneri is a contributing editor at Architizer. Her fashion and arts writing has appeared in such publications as, Newsweek International, The Atlantic, The New Inquiry, and Forbes, where she was previously an editor.

Register Here to Attend:

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