NBU SESSION 2 - Online Marketing & Social Media Panel

NAWBO Business University (NBU) is a series of intense leadership luncheons designed to equip women business owners with exceptional tools and much needed information that you can immediately apply to your life and business.

This year, our theme is “Business Building: Laying the Foundation for Stronger Growth in 2014.” Through each session, our speakers will teach core principles essential to establishing yourself in business, getting the word out about your business, and understanding how to go about securing resources for your business.

So, if you’re ready to turn it up in 2014, join us and learn how. This is going to be good!

Join the conversation at #NBU2013

October 16, 2013
Online Marketing & Social Media Panel

The online marketing and social media panel is the second session in our NBU Series. Our experts will be discussing how to effectively integrate simple and effective video and blog content into your marketing strategy, as well as provide insight on how to utilize this online content to give your website a competitive advantage in search results.

Learn more & register at: http://nashvillenawbo.com/event/nawbo-business-university-social-media-panel/

Special guest moderator Chris Dessi

Chris Dessi is the CEO of Silverback Social. He is also an award winning digital thinker, television & radio commentator, author, blogger, and public speaker. Throughout his career in New York and London Chris has worked with Fortune 500 businesses and start-ups alike. His deep marketing acumen combined with his passion for psychology, sociology and cultural studies all reside at the fulcrum of his manifesto that social media is much more of a spiritual awakening rather than a technological one. His first book “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It”, shot to #1 on Amazon.com’s Hot New Releases in it’s first two weeks of publication.

Dessi is a regular social media expert contributor on Fox Evening News, Good Day New York, and FOX BUSINESS’s Varney & Co.

Camara Randolph
Owner, Cross Channel Market

TOPIC : Online Video

Your prospective clients are on the go, they are getting more and more selective about which brands to interact and where and how they spend their time and effort. Learn how integrating video into your marketing strategy creates high impact.

Camara Randolph is a small business marketing strategist, technologist and coach. She helps start up and established solo professionals and business owners make better use of their marketing time and dollars by integrating local, mobile, and social media marketing.

Jacqueline Hayes
Owner, Crayons and Marketers

TOPIC: Take My Word For It: 3 Benefits of Business Blogging

Business blogs have become an essential piece of  long-term marketing strategy and put you in a better position to attract new business. Posting routinely not only helps your website move up the rankings ladder in terms of search, but if your content is good, readers will look to you for insight and sound advice.

Jacqueline Hayes is a marketing strategist and content writer. With over 10 years experience in sales & marketing, operations, and public speaking, she helps empower women owned small to medium sized businesses by creating internal processes and systems that work, implementing targeted marketing strategy that makes sense, and writing content that inspires.

Andrea Farr
Owner, Nashville Geek

TOPIC: Search Engine Optimization (SEO)

Online marketing & social media isn’t just what you had for lunch and how you like your latte. It is an important opportunity to leverage every piece of marketing, public relations and promotional content you create. We’ll discuss how to best utilize the online content you create, to benefit your company website and search engine optimization (SEO).

Andrea Farr is a geek speak translator who works with small business owners, marketing directors, design agencies, associations and nonprofits. Her dynamic background highlights experience in marketing and advertising, website development, social media and search engine optimization (SEO).

- See more at: http://nashvillenawbo.com/event/nawbo-business-university-social-media-panel/


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  • Nancy A. V.

    Great afternoon - so glad I went.

    1 · October 17, 2013

  • Kimble B.

    Y'all killed it! In a good way. I loved the technical mixed with the stories/case studies that make it understandable to those of us who pay others for the technical.

    2 · October 17, 2013

  • Sue Ballew St C.

    This a most wonderful use of my time and finances. The presentations were excellent and most helpful. My only sadness is that I left my notebook that I had taken notes on to review and work from later.

    If anyone from NAWBO noticed a small light brown notebook on the right front table and happened to pick it up for safekeeping, I will be soooo grateful to get it back. The restaurant staff did not find it in lost and found. Thanks much and look forward to seeing everyone again soon.

    1 · October 16, 2013

    • Kimble B.

      Sue, I picked up your notebook and held onto it for you. I will call to arrange a drop off.

      1 · October 17, 2013

  • Becky B.

    Great to see some new faces today! Appreciated all the social media insight from the panel, thank you ladies!

    1 · October 16, 2013

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