It’s no secret that fundraising is the biggest challenge for not-for-profits, but with the emergence of new digital platforms comes new opportunities to reach and engage with potentional donors.
How can Australian not-for-profit organisations better utilise these technologies to drive giving?
In this one day workshop, you will explore innovations in fundraising and its impact on not-for-profit organisations. Industry leaders will discuss how the not-for-profit sector can take advantage of a new digital techologies to engage the public and motivate giving.
This intimate event is a must-attend for anyone interested in not-for-profit marketing, fundraising, and communications.
What you will get:
• Insight and inspiration from Paull Young, as he shares how charity: water raised over 100 million dollars in just six years.
• Practical advice from ntegrity agency director Richenda Vermeulen including, social media strategy, how to structure your digital team and creating great content on a shoestring.
Case studies on what’s working for Aussie charities (and what’s not!)
Director of Digital at charity: water
Originally from country Australia, Paull currently resides in New York City where he is Head of Digital ay charity: water. Under Paull's leadership charity: water became the first not-for-profit to have 1 million twitter followers and has become a sector leader in digital fundraising, raising $100 million in just 6 years providing safe drinking water to over 3 million people.
Follow Paull: @PAULLYOUNG
Director of ntegrity
Richenda is the Director of ntegrity; a digital agency that works with the world's largest not-for-profits. After spending 5 years as Social Media Manager at World Vision, Richenda saw the need for hype-free digital marketing advice and took the plunge to start ntegrity. Most recently, you may have seen her in the Financial Review, The Age and B & T.
Prior to ntegrity, Richenda spent a decade in the not-for-profit sector. where she developed an international reputation for partnering with bloggers and vloggers, grew communities beyond 1 million and lead social media fundraising for the 2010 Hailti Earthquake.
Follow Richenda: @RichendaG
PhD Candidate at Monash University
Karen is completing her PhD at Monash University, where her thesis will examine the use of social media by the Australia NFP sector.
As a professional in marketing, communications and public relations Karen has worked wih the Australian Broadcasting Corporation (ABC), Fremantle Media, the Australia Red Cross Blood Service and Monash University. She is a regular contributor to Pro-Bono News Australia.
Follow Karen: @kesutherland