Networking SMART meeting - Guest Speaker - How to leverage Social Media


This month we have a fantastic guest speaker who will be discussing Social Media:

David Schleifer will give an overview on how to leverage social media regardless of what business you are in. To get the most out of Social Media with the least wasted effort you need to be able to identify achievable goals and understand what it will take to reach them. Once you have a repeatable framework, Social Media can deliver a lot of bang for the buck. Without it, you can find yourself with a task that keeps on growing without delivering results.

David Schleifer Bio: 

A 25-year veteran of the broadcast industry, David Schleifer is currently CEO of FYItag, Inc. He previously held the positions of Vice President of Strategic Planning for Avid Technology, where he built and managed the business strategy for the Media and Entertainment market, and Vice President of Broadcast for Avid where he built and managed Avid’s growth into the broadcast market. Over his career, Schleifer has been responsible for the development and introduction of several products – including the revolutionary Avid Interplay, Avid iNEWS Instinct and products including On-Air Systems, Automation, 3D graphics and Editing solutions.

Schleifer's experience in the industry started at an early age working as a soundman for NBC crews in the Middle East. After majoring in music and fine arts (film and photography) at Hamilton College, Schleifer went to work at New York's WNYC in various capacities: as a cameraman, editor, producer, etc. Over the years, he worked as a at NBC News ripping scripts and delivering wire copy for Tom Brokaw, and at ABC Radio, along with a short stint writing the news for Charles McCord of the Don Imus show. In 1988, Schleifer began working for BASYS, just as the newsroom computer system's business was becoming established as the cornerstone technology for news production. Having worked on early prototypes for nonlinear editing systems, resource management systems and other related products, Schleifer brings a wealth of experience and first-hand understanding of the "inner workings" of news production and broadcast operations.

David has assisted several venture capital funds in their due diligence efforts in the broadcast space, he has been a member of the board of directors for NLT, Non Linear Technology, and he has authored several articles for technical publications, and spoken at various industry conferences including IBC, DTV and SMPTE and others.

Please join us for a continental breakfast at Sal’s in Lawrence to meet the core members of our group.  The format of the meeting will be a sharing of our networking philosophy and why we believe our process and structure offers more than just networking and referrals. We welcome your questions, input and overall impression of our approach.  Every attendee will have an opportunity to tell us what they do as well as networking with others!  Below is a little more about who we are:

 Networking SMART


Strategic Marketing Advisory Referral Team

 We are seeking committed, contributing members to join

  A Distinctively Different Networking Approach

For New Business Development and Management

 Our creative, resourceful networking process can help you

Develop Significant Business Opportunities!

How is Networking SMART “Distinctively Different”?

 We are a cohesive group of accomplished professionals

dedicated to contributing to the success of our members by providing:


Dynamic, Interactive Meetings

Actionable Business Generating Practices

Business Advisory Assistance and Referrals

An Open, Shared, Mastermind and Mentoring Forum

Results Driven Business Exchange and Discussions

Expertise Shared by Invited Guest Speakers

Social/Professional Network Sharing and Integration

Rewarding Activity and Commitment with Local Charitable Services

Convenient Time to Meet, 7:45 – 9:00 AM at Ardito, Toscano & McCollum, PC, CPA at 40 Bayfield Dr in North Andover  

If you wish to augment your existing networking and referral efforts; or have found a less than satisfying experience with traditional Networking efforts; and interested to learn more about the networking SMART; approach, we invite you to our next meeting dedicated to your consideration as a potential new member. Learn how we assist with building your brand and developing new business through supportive relationships.

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