Iowa SBWeek—Kickoff - Building Business Intelligence and Managing Reputation

Small Business Week—Kickoff
12:00 PM—Lunch N Learn—

Building Business Intelligence and managing reputation through social media

Fact: Your customers are talking about you online. This workshop teaches you and your team how to harness listening and monitoring technology (Google Reader, Technorati, Twitter Search, etc.) for the purpose of scanning conversations in blogs, social networks, user forums, message boards and online communities for mentions of your business, competitors and other relevant topics.

Join us at The Des Moines Social Cub—1408 Locust in the Western Gateway. You'll also learn how to effectively engage your online audience on their own turf with honest, human-to-human discourse, as well as how to deal with detractors. We’ll cover best practices, share real-life case studies, and help you set up a company-wide engagement strategy.

This session is conducted by Nathan T. Wright and Hillary Brown of Lava Row (www.lavarow.com), a Des Moines-based social media education, consulting and strategy firm.

Register through the New Iowa Entrepreneurs' Coalition web site www.new-iowa.biz—

Tickets are $25/person. Bring your own lunch…