Knod.es is an exciting startup that helps you understand your supporters, users, and friends by mining social data and providing network-based insights. It helps you identify key influencers and social circles within your user base.
Our very own Omer Yariv (Product and Engineering Lead) and CEO Ron Williams will be presenting how Knodes is utilizing the JTBD framework to mine for insights that can help improve their product. The cool thing is that Knodes actually has what is called a "little buy / big buy" situation where their end-user is different from their client!
Come and hear real stories about how JTBD is being used and discuss the techniques and specific challenges that Knodes has in using JTBD.