JTBD Interviewing 101

One of the most rewarding and yet most difficult activity you do with the Jobs to be Done framework is the interview. If you've every wondered how to interview, how to recruit people, how to ask questions and what questions to ask, this Meetup is for you!



Let's unpack the Jobs To Be Done interview and discuss technique, learnings and pitfalls. We'll go over the basic building blocks of the JTBD framework:


- The timeline

- The forces


And go through a "live" interview session and break it down. Then we can break into smaller groups and practice in a safe, no pressure situation where we can coach each other and learn the ins and outs. 


Also... pizza and beer!


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  • Lori D

    Congrats David and Brenna! Check out the JTBD Radio podcast and download the episode released today 12/9 on how Meetup are using JTBD.

    1 · December 9, 2013

  • Lori D

    Thanks again David! Great to be a part of a live JTBD interview.

    http://www.youtube.com/watch?v=9-HEhRYZB14

    2 · November 21, 2013

    • Chris D.

      Haha, "Foundation piece", "Comfy", "accent the room" so much just makes sense now.

      1 · November 21, 2013

    • David W.

      Hah love that video, perfect! Also man that does look like a nice couch...

      November 21, 2013

  • Alan K.

    It was great to see everyone too.

    November 21, 2013

  • Ricky W.

    Thanks Dave for demoing a great interview. You and Alan couldn't have scripted that interaction any better!

    1 · November 21, 2013

  • Alan K.

    It was fun. Wasn't expecting that...

    2 · November 21, 2013

  • David W.

    Hey guys thanks for coming out on a cold night! Thanks to Alan for volunteering to be interviewed. Was a great Meetup!

    November 20, 2013

  • David W.

    Did someone leave some diabetes medication at the Meetup?

    November 20, 2013

    • David W.

      If you're missing it I have it at Meetup HQ

      November 20, 2013

    • Chris D.

      I think it was Evan, I have sent him an E-mail.

      1 · November 20, 2013

  • David W.

    Hey guys we are going to be meeting on the new 11th floor instead of the 9th! Signs should point the way.

    1 · November 19, 2013

    • David W.

      I've been assured there will still be pizza and beer :)

      November 19, 2013

    • Chris D.

      You've managed to drill down to my only real concern. (my JTBD for attending was obviously to grab a slice)

      November 20, 2013

  • David W.

    As a total plug, Brenna and I just taped a session on Jobs To Be Done Radio so look for that to come out soon: http://jobtobedone.org

    November 13, 2013

  • David W.

    Hey guys, I'm told that this one will be limited because of the way the room is going to be set up so if you know someone who would like this, invite them and lock in a spot!

    November 7, 2013

  • Lori D

    Thanks David! I'm looking forward to live JTBD interviews.

    Coincidentally, JTBD Radio just release an hour long podcast on buying a smartphone. Check it out!

    1 · November 6, 2013

    • David W.

      Should be fun! And definitely will check it out...

      November 6, 2013

  • Omer Y.

    Would have loved to, but I'll be out of the country

    November 6, 2013

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