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MongoDB Analytics for Online Advertising

From: Meghan
Sent on: Tuesday, August 9, 2011 2:00 PM
Hi all -

If you missed last month's session where Niels from Magnetic presented
on their use of MongoDB, we will be hosting a webinar tomorrow on this
topic. Details are below.


Wednesday, August 10th @ 1:00pm ET

The Magnetic data marketplace empowers advertisers and publishers to
use search data as the key indicator of intent and retarget campaigns
to the most relevant audience online. With more than 270 million
search profiles, Magnetic significantly lifts the value of media and
improves campaign performance.

This webinar will examine how Magnetic uses MongoDB for their online
advertising platform. Mark Weiss, the Senior Director of Engineering
at Magnetic, will discuss how the company drastically simplified its
architecture by taking advantage of MongoDB's rich combination of
features. Topics will include:

How Magnetic takes advantage of MongoDB's flexible data model
Leveraging atomic counters for real-time analytics on impression
counts and frequency caps
Using map/reduce to offer a new tier of near-real-time reporting

Hope you can join.


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