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Making customer feedback a part of your product

So you have a support team. You have a product team. And both teams are making decisions that affect your business and your end-user. But how do you integrate them so that you can incorporate customer feedback into your product?

Let's get together and discuss these questions: 

• How do you map customer needs to a product or service that your company should build / deliver?

• Is the customer always right?

• What feedback should I be giving my product managers?

• Are your support agents acting like product people? (Hint: they should be.)

• When do you tell your customer that their ideas just aren't going to happen?

• How and when do you fight (hopefully not physically) to make your customer's ideas happen?

• Are you informed enough about your product to give your customers a heads-up when something is going to change?

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  • Erica

    Thanks for an insightful evening!

    May 1, 2014

  • Alexandra

    Great questions and conversation, all around

    May 1, 2014

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