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New Meetup: Why We Buy: The Science Of Shopping/ Introducing new poles for book selection

From: Ian
Sent on: Thursday, March 12, 2009 2:07 PM
Hello Everyone

Here is May's Book. As well I will be introducing a new way of voting for books via polls on the site starting for June's book.


Announcing a new Meetup for Non-fiction Book Club Meetup Group!

What: Why We Buy: The Science Of Shopping

When: May 8,[masked]:00 PM

Price: CAD2.00 per person

Where: Click the link below to find out!

Meetup Description: For May we have decide upon "Why we buy" by Paco Underhill.

There are copies in the library, and is widely avaible at indigo.

Back cover

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world''s emerging markets. New material includes:
? The latest trends in online retail -- what retailers are doing right and what they''re doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

? A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.


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