Happy New Year ONA pdxers!
Join us for a discussion on using social media for gathering information, creating compelling stories and building an audience. Have a look inside Wieden+Kennedy's social media campaign for Old Spice and Facebook with Britton Taylor and check-out Little Bird the Portland startup that was born out of Marshall Kirkpatrick's experience building tools to help him cover tech news faster for TechCrunch and ReadWriteWeb.
What makes good social media content? How do you inspire creative, experimental ideas for your news organization, blog or personal social media accounts? How do you identify experts and thought-leaders in social media space and find news and information important to your audience?
What else would you ask our guest speakers? Submit suggestions in the comments.
Our program will be from 6:30 - 8:00 p.m. at The Oregonian. Following the program we will have a drink reception, networking at Raven & Rose the new restaurant in the Ladd Carriage House across the street. Free drink ticket for the first 40 people at the door of the program. (Not to mention a sweet raffle for Mt. Hood Meadows lift tickets, Portland Center Stage tickets, symphony tickets, gift certificates and more.)
SEE YOU THERE.
@BrittonTaylor, group strategy director, Wieden+Kennedy
Britton is a Group Strategy Director at Wieden+Kennedy in Portland, where he currently leads planning duties on Old Spice and Facebook.
Britton has worked on Old Spice for more than 6 years and has played an integral role in transforming it from an aging, out-of-touch brand for grandfathers into an entertaining and vibrant brand that young guys love. Most famously, he was part of the team that developed “The Man Your Man Could Smell Like”— a campaign that would go on to garner many industry awards, including the Grand Effie for effectiveness and the Grand Prix for film at Cannes. Britton is also proud of the success Old Spice has built in the social media space, as AdAge named Old Spice “The Most Viral Brand of the Year” in both 2010 and 2011. Not too shabby for a deodorant.
In 2012 Britton was named to Adweek's list of "Top 20 Young Influentials Under 40," an honor that makes his co-workers laugh.
@MarshallK, co-founder, Little Bird
Marshall Kirkpatrick is a former data journalist; he was the first hired writer at TechCrunch and was the co-editor of competing blog ReadWriteWeb for many years. He's now the co-founder of a startup called Little Bird, which uses data mining to help journalists, marketers and researchers identify the best sources of information online, about any topic, quickly and reliably.
Moderator: @AliManzano, social media and engagement coordinator, The Oregonian
Alexandra Manzano has been leading the newspaper's social media strategy since 2010 - when she first bought into social media after a random tweet about Dave Chappelle brought thousands to Pioneer Square. The Oregonian now has thousands of followers on 7 different social media platforms, including more than 180 staff and institutional Twitter accounts. She first started bribing newsroom employees to come to her trainings by promising free fruit snacks to anyone who didn't learn something.
** Event sponsored by Portland Afoot, The Oregonian **