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The psychology behind shareable content - OMN - 2nd May

The naysayers have finally been quietened and its obvious, even to the most hardened old school digital marketers that content marketing is not only here to stay, but is the most effective way for brands to build large, profitable audiences.

There are two key elements to content marketing that we're going to be examining at the next OMN on May 2nd on HMS President:

Creating shareable content and building the owned media platform (blog) on which to host it.

The speakers we've got so far are veritable digital superstars in these areas!

I'm excited... Once you've seen who's speaking you will be too.

So the speakers are:

Nathalie Nahai - The Web Psychologist

Nathalie is a Web Psychologist and globally renowned author of the best-selling book Webs of Influence: The Psychology of Online Persuasion .

With a background in psychology and digital strategy, she helps businesses psychologically optimise for better engagement online.

Nathalie has lectured internationally on Web Psychology and has written articles on the subject for the Guardian and BBC, among others.

Not only is Nathalie speaking but she's going to be signing copies of her best-selling book on the night. I'm sorting out a page where you'll be able to order books to pick up on the night.

We don't have enough Londoners making digital waves on a global scale the way that Nathalie is, so it's a real honour to have one of our own speaking at OMN.


Marko Saric - Blogging Consultant

Marko's been evangelising blogging for years. He really gets online media and the benefits available to businesses through running well-managed blogs.

He's been interviewed on the BBC about blogging and has spoken on the subject prolifically.

His own blog is very well known in the blogging community as a great source of information where Marko shares his knowledge and expertise with bloggers.

He's going to be sharing his hints and tips to setting up and running commercial blogs for brands looking to create the owned media content platforms that will become the focus of their content marketing campaigns.


Mel Kirk - Managing Director at Tribal Media Ltd

Mel's specialties include social media, influencer engagement/online PR, copy writing, blogging/vlogging and events - merging the online and offline worlds to create loyal user bases and to deliver authentic brand communications.

She's also a well known vlogger... check her out here:


As always we're open to sponsorship offers, so if promoting your brand to the cream of London's online marketing community is of interest then please contact me for more details.


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  • Pak Hou C.

    Thank you for this meetup event Gus - I found it very interesting. Really enjoyed meeting lots of different people from all aspects of life

    See you again soon

    Warm Regards
    Pak Hou Cheung

    June 28, 2013

  • A former member
    A former member

    Hello. I'm looking to talk someone who is involved in SEO in the health sector. If you do, please get in touch.

    June 4, 2013

  • A former member
    A former member

    On the topic of 'what can a concrete business do to stay relevant and current', check out Lowes Hardware is doing for their spring campaign. It's just about finding the right connection to the audience. I hate DIY (mostly), but you can bet I want to go and find a stripped screw now.

    1 · May 3, 2013

  • Chittima L.

    Thanks to Gus and all speakers. Really enjoy last night event!

    May 3, 2013

  • Don

    Hope I'm nor being 'blind' Natalie mentioned her presentation being made available - does anybody know how/where?

    1 · May 3, 2013

  • Mark B.

    Thanks to Gus for organising another excellent OMN event. Great to see everyone, and thanks to the speakers for their insights and entertaining quips and stories.

    1 · May 3, 2013

  • Gus F.

    Some of the best speakers we've had at OMN so far... many thanks to Nathalie Nahai, Mel Kirk and Marko Saric

    2 · May 3, 2013

  • Antony F.

    I think we all owe Gus and Quad a huge thanks for putting massive effort into raising the quality of the speakers at OMN. Non-overt speakers add so much more value to a community of Digital types. I can only see the reputation of this event going up and up.

    This is what Gus is thinking today >

    May 3, 2013

  • Sophie U.

    Thank you for last night's event, really enjoyed it! Great to hear both sides, agency and bloggers, point of view about content sharing!

    1 · May 3, 2013

  • William L.

    Very good event. Thanks for a great evening!

    May 3, 2013

  • Mel

    WELL DONE GUS. What a fantastic event – lovely people and great learning.

    Each of the three speakers was Outstanding. Three cheers to Three Speakers and Gus for putting this together.

    1 · May 3, 2013

  • A former member
    A former member

    Great talks and speakers

    May 3, 2013

  • Samantha C.

    Very good... learnt quite a bit...

    May 2, 2013

  • Paul W.

    Excellent material - It doesn't get better.

    May 2, 2013

  • A former member
    A former member

    hi there

    how long will the event last?

    May 2, 2013

  • Bridget R.

    Hi everyone, super excited for tonight! Quick question though: If we've RSVPd, do we also need any sort of printed ticket? And if so, where can I access that?

    1 · May 2, 2013

    • Bridget R.

      Thank you! :)

      May 2, 2013

    • A former member
      A former member

      Cool :)

      May 2, 2013

  • ferro f.

    so excited & look forward to seeing everyone.

    1 · May 2, 2013

  • Antony F.

    Fingers crossed this weather holds out!

    2 · May 1, 2013

  • Mark B.

    Look forward to seeing everyone this evening.

    2 · May 2, 2013

  • Ben H.

    Unfortunately I have to pull out, which is really annoying. I will be looking forward to the next event though! Have a great event everyone.

    May 2, 2013

  • Montse

    So excited about tonight!

    1 · May 2, 2013

  • Ray

    Hi guys I am pumped about this evening, the weather is beautiful, life is great and I hope to meet people who want to succeed in life. I am an internet marketer plus run my own consultancy helping SME’s and Large businesses to succeed online. I like to share knowledge and help people whenever I can. Have a lovely day guys, see you in the evening. Ray

    May 2, 2013

  • A former member
    A former member


    May 2, 2013

  • Colin C.

    Super excited about this! It'll be months since the last OMN had sun

    1 · May 2, 2013

  • chris h.

    missing this one, but looking forward to the feedback and comments as i am very interested in the subject.

    May 1, 2013

  • Betony L.

    Really looking forward to this tomorrow - psychology of online behaviour sounds fascinating. Will have to stay for drinks this time too :)

    May 1, 2013

  • Samy

    Hi Guys, I have been working in digital marketing for 5 years now. It will be a nice oppourtunity to meet fellow professionals.:)

    May 1, 2013

  • Iza K.

    Blogger outreach specialist at SEO agency.

    April 30, 2013

  • Tom W.

    This should be a good talk. Looking forward to it.

    1 · April 30, 2013

  • Alexandra B.

    I'm a big fan of Nathalie, looking forward to hearing her again!

    1 · April 28, 2013

  • JanetK

    Excited about the topic, thanks for increasing the spots!

    2 · April 26, 2013

  • Paul W.

    This will be an excellent talk.

    1 · April 26, 2013

  • Oisin L.

    I won't be able to make it and will cancel in a few minutes, so one more ticket shortly for someone who moves fast...

    April 26, 2013

    • Clare I.

      Did someone take your ticket?

      April 26, 2013

  • Clare I.

    Can I get a ticket for a colleague?

    April 26, 2013

  • Will K.

    Looks excellent, can't wait. Anyone know how much it costs? Surely this isn't all free?!

    April 26, 2013

    • simon h.

      yes it's free: that's why Gus is THE MAN!!! Get that last ticket!

      3 · April 26, 2013

  • Michael B.

    I would like a ticket as well if someone can't make it. Please email me on [masked]
    Very much appreciated.

    1 · April 25, 2013

  • Cecilie Hjermind H.

    Is it possible to get on a waiting list, in case someone is unable to attend?

    April 25, 2013

  • Jenny G.

    Guest = Sarah Griffiths

    April 23, 2013

  • Mike D.

    I've been watching Mel Kirk "talk" on the RandomMel vlog for ages. REally looking forward to HEARING you talk at OMN London :-)

    April 22, 2013

  • Karl H.

    Sounds great, looking forward to it and meeting everyone

    1 · April 16, 2013

  • Shanna

    Looking forward to this!

    April 11, 2013

  • Marivanna C.

    it sounds very interesting. looking forward to it!

    April 2, 2013

  • A former member
    A former member

    Sounds very interesting but unfortunately I am away that night. I look forward to the next one!!

    March 31, 2013

  • Namuli K.

    Cloud Hosting Account Manager working with Online and Digital Marketing Agencies

    March 28, 2013

  • Geoffrey Dylan W.

    I'm bringing good vibrations and a huge smile!

    March 27, 2013

  • Garry H.

    Hi, I'm Client Services Director @zoonou Software Testing. UK-based QA services for digital agencies.

    March 27, 2013

  • Hiroko

    I'm currently working on creating web contents by own and interested in this topic.

    March 23, 2013

  • Bernie J M.

    Marco is my hero ;-)

    March 21, 2013

  • Ashley D.

    Looking forward to this event and meeting everyone.

    March 20, 2013

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