Customer/Consumer Behaviour & Your Social Business | IBM, Adobe & Kred

Most businesses have not been monitoring the steadily increasing rise of the power of the consumer. Understanding consumer behaviour, whether you’re preparing to launch a new product, developing a social media strategy, looking to innovate, or updating your marketing and sales strategy, has become the key driver of a successful business, and will only increase in importance.

Too often companies are reactive to the needs and preferences of their customers, as illustrated by the arrival of social media creating major disruption through instant connectivity via its informal channels and wresting control from the corporate community. Whether its validation of an MVP, re-positioning your growth strategy or better serving your client base - understanding the behaviour of consumers within your market is essential.

So, if the consumer does have control, what are the new mechanisms required to work with the new paradigm?

Adopting a proactive culture within your business is paramount. This event looks at the ‘outside in’ approach that successful companies of the future will adopt. Consumer behaviour will increasingly drive companies (Outside In) and not the traditional approach of companies working from the ‘inside out’, with customer and consumer behaviour a secondary consideration.

You can’t change consumer behaviour – but you can work with it, understand it, leverage it and positively address your bottom line.

Panel Speakers:

Nick Rowley | Corporate MD & Consumer Behaviour Specialist

Operated at Group Managing Director level in the Enterprise Content & Business Process Management domain for the last 20 years. Delivering change and transformation for businesses with turnovers circa £250m including IBM FileNet, Oceanus Group, Olivetti, AMS and UniqueAir. Regarded as a thought leader, Nick is passionate about "consumer behaviour" and will discuss his findings and hands on experience on the topic as well as fielding audience questions.

Guy Stephens | IBMs Social Business Consultant

Guy's focus has been how to define a social business strategy, improve organisation's social media customer service processes and business performance through the use of social customer care. He will discuss how company's are and will engage with consumers/customers through the use of social channels.

Jeremy Waite | Head of Social Strategy at Adobe

Jeremy Heads up Adobe's European strategic consulting practice. Working with lots of clever tools and complicated spreadsheets, to help the most exciting brands in the world understand the true ROI of their social media activity.

Andrew Gill | CEO of Kred

Kred is the largest social influence platform in the world. As CEO Andrew is a regular and sought after conference presenter on social business, social media, and digital technologies and is the editor of one of the world’s leading websites on digital and social,LondonCalling.co He is passionate about explaining to large corporates how digital disruption will impact current thinking and strategy, with a focus on moving from social media to social business

There will be talks, Q&A and networking drinks sponsored by Kred: http://kred.com/

Possibly after drinks will be here: http://twochairmen.com/

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  • Guy Stephens

    Really enjoyed the evening, good debate and discussion. Thanks for inviting me to take part.

    1 · August 30

    • Neill Gernon

      Thank you Guy, Was great to have you. . . really insightful talk and enjoyable evening for all.

      August 30

  • nicki holmes

    Excellent! Really great content and interesting speakers. Looking forward to future events. Thanks very much Neill.

    1 · August 29

    • Neill Gernon

      Thanks for coming Nicki, glad you enjoyed it. Hope to catch up again soon! N

      August 29

  • Sameera Nathoo

    It was a great event. Thanks Neill for organising it.

    1 · August 29

    • Neill Gernon

      Good to have you Sameera, glad you enjoyed. Cheers;)

      August 29

  • Andrew Grill

    Fantastic evening. I have a video replay of Guy's presentation and most of the panel available for viewing at http://lc.tl/ysb­

    Feel free to connect with me on any number of social networks - listed at http://lc.tl/c­

    1 · August 29

    • Neill Gernon

      Cheers Andrew, thanks for the video and the beers. Really enjoyed your talking also. Catch up again soon;)

      August 29

  • A former member
    A former member

    Great session, Neill, very interactive! Looking forward to the next one.

    1 · August 29

    • Neill Gernon

      Maarten, was great to meet you and glad you enjoyed the event!! Lets catch up soon, you about next week?

      August 29

  • Trevor Lee

    Great session Neill and felt we could have gone on for at least another two hours. Networking with follow-travelers stimulating with insightful debate around the core subject. Thanks again and looking forward to future events.

    1 · August 29

    • Neill Gernon

      Was great to have you Trevor... look forward to our catch up with Michael again! Thanks for coming..

      August 29

  • Doug Morrison

    Hi Neill, Great start to these meetups! Thanks to a great bunch of speakers and a lively audience. Looking forward to the next one.

    1 · August 29

    • Neill Gernon

      Was a good one Doug... good to see you as always!! Catch up soon! Cheers..

      August 29

  • Nick Irons

    Hi Neill. A really great Meetup and a real pleasure to meet you. Looking forward to the next one.

    1 · August 28

    • Neill Gernon

      Great to meet you Nick - glad you enjoyed the event!! Hope to have our next one up soon;)

      August 29

  • Jeremy Waite

    Head of Social @Adobe. Happy to join in for a feisty debate around social business

    1 · August 23

    • Guy Stephens

      Social isn't an exclusive conversation for C-suites or start-ups. Each has their own set of challenges, and at the end of the day whatever organisational challenges may need to be faced, social for me begins with the need for a personal level of understanding of social, which can then be applied to a business context.

      1 · August 28

    • Peter Wilkinson

      Social media has a lot of relevance to start ups and SME businesses in many ways. Too many to elaborate on here.
      I would encourage all starts ups to go and listen to these guys and consider how it can be made relevant to their culture, channel, markets and growth plans

      1 · August 28

  • Miyanda Nehwati

    Apologies, a back injury means I can't make it this evening. Will look forward to your write up Neill!

    1 · August 28

  • Guy Stephens

    Looking forward to some good discussion around customer behaviour and social tomorrow night.

    1 · August 27

    • Neill Gernon

      Looks like a good gathering - Looking forward to having you Guy!

      August 27

  • Peter Wilkinson

    I have to duck out of this one. Hope to catch the next one!

    August 27

    • Neill Gernon

      Ah Peter, thats a pity.... was really relevant to your area of course!! Hope to have a blog post up! Catch up soon. Cheers!

      August 27

  • Sameera Nathoo

    I am looking fwd to meeting people and networking

    1 · August 27

  • Mari

    Unfortunately I can't make it after all as seem to be triple booked (earlier meeting overlapping without factoring in travel time). I would be very grateful to see the write up too Neil.

    1 · August 27

    • Neill Gernon

      Hope to... Will let u know Mari.Cheers.N

      1 · August 27

  • Nick Irons

    Very much looking forward to what promises to be a stimulating evening filled with smart people.

    1 · August 27

  • A former member
    A former member

    Neil apologies am now going away for a last minute break so can't make this event. Might the presentation/notes be made available? Thanks

    1 · August 21, 2013

    • Neill Gernon

      Hope to do a write up Debs so will defo let you know!

      1 · August 23

  • Rajeev Mavinkurve

    Interested in attending

    1 · August 19, 2013

  • A former member
    A former member

    Hi Neill really pleased I can now make this event. See you there! Debs

    1 · August 13, 2013

  • A former member
    A former member

    Sorry Neil already committed on 28th. See you next time!

    1 · August 8, 2013

  • 555 (Pete Blatchford)

    Freelance UX / Product Architect with 15 years experience and co-founder of a data rich social finance startup with @ashishmehra

    August 8, 2013

    • Neill Gernon

      Look forward to meeting Pete. Thanks

      August 8, 2013

  • A former member
    A former member

    Hi Neil is the date of this meeting up changing?

    August 8, 2013

    • Neill Gernon

      Hi Debs, have changed to the 28th of Aug, nearly have location;) Hope you can still make it! N

      August 8, 2013

  • Trevor Lee

    Associate of Nick Rowley

    July 22, 2013

    • Neill Gernon

      Look forward to meeting you Trevor!!

      July 22, 2013

    • Trevor Lee

      Likewise Neill. Michael Carter is the introducer to your enterprise, for which I thank him sincerely.

      1 · July 23, 2013

  • A former member
    A former member

    Sounds interesting!

    July 17, 2013

    • Neill Gernon

      Yes, should be - Hope to confirm event space asap and will announce then Debs!!

      July 18, 2013

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