Most businesses have not been monitoring the steadily increasing rise of the power of the consumer. Understanding consumer behaviour, whether you’re preparing to launch a new product, developing a social media strategy, looking to innovate, or updating your marketing and sales strategy, has become the key driver of a successful business, and will only increase in importance.
Too often companies are reactive to the needs and preferences of their customers, as illustrated by the arrival of social media creating major disruption through instant connectivity via its informal channels and wresting control from the corporate community. Whether its validation of an MVP, re-positioning your growth strategy or better serving your client base - understanding the behaviour of consumers within your market is essential.
So, if the consumer does have control, what are the new mechanisms required to work with the new paradigm?
Adopting a proactive culture within your business is paramount. This event looks at the ‘outside in’ approach that successful companies of the future will adopt. Consumer behaviour will increasingly drive companies (Outside In) and not the traditional approach of companies working from the ‘inside out’, with customer and consumer behaviour a secondary consideration.
You can’t change consumer behaviour – but you can work with it, understand it, leverage it and positively address your bottom line.
Nick Rowley | Corporate MD & Consumer Behaviour Specialist
Operated at Group Managing Director level in the Enterprise Content & Business Process Management domain for the last 20 years. Delivering change and transformation for businesses with turnovers circa £250m including IBM FileNet, Oceanus Group, Olivetti, AMS and UniqueAir. Regarded as a thought leader, Nick is passionate about "consumer behaviour" and will discuss his findings and hands on experience on the topic as well as fielding audience questions.
Guy Stephens | IBMs Social Business Consultant
Guy's focus has been how to define a social business strategy, improve organisation's social media customer service processes and business performance through the use of social customer care. He will discuss how company's are and will engage with consumers/customers through the use of social channels.
Jeremy Waite | Head of Social Strategy at Adobe
Jeremy Heads up Adobe's European strategic consulting practice. Working with lots of clever tools and complicated spreadsheets, to help the most exciting brands in the world understand the true ROI of their social media activity.
Andrew Gill | CEO of Kred
Kred is the largest social influence platform in the world. As CEO Andrew is a regular and sought after conference presenter on social business, social media, and digital technologies and is the editor of one of the world’s leading websites on digital and social,LondonCalling.co He is passionate about explaining to large corporates how digital disruption will impact current thinking and strategy, with a focus on moving from social media to social business
There will be talks, Q&A and networking drinks sponsored by Kred: http://kred.com/
Possibly after drinks will be here: http://twochairmen.com/