Solving The Content Publisher's Dilemma: HTML vs. Native Apps

Solving The Content Publisher's Dilemma: HTML vs. Native Apps

As a publisher, your job is to get content to your community. But when everyone is using different devices, OS', browsers, and even data connections, how can you cost-effectively optimize for each?

Digital Media Management consultant and entrepreneur Dorian Benkoil of Teeming Media and David Frigeri, VP Customer Operations at Artisan Mobile, will lead a hard-hitting and fun discussion of core business and technology considerations, such as:

  • Best Practices
  • Powerful IOS vs. rising Android (and all the others!)
  • User experience (multiple screens?)
  • Role of automation
  • Market reach
  • Key performance indicators (KPIs)

Come ready to learn and to share your expertise and experience in a lively 45-minute session and follow-on gathering.

 

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  • Michael M.

    Thanks for the meetup. I'm going to research Unity for mobile today.

    July 10, 2013

  • Jesse A.

    Another followup link for the group. Luke Wroblewski is an amazing writer in this area. His article: Web App Masters: Native or Web-Based Mobile Apps?

    http://www.lukew.com/ff/entry.a...­

    1 · July 10, 2013

  • Elena

    Excellent presentation, thank you!
    Just realised nobody mentioned a JQuery mobile web framework which is touch-optimized, responsive, cross-device and cross-browser compatible: http://jquerymobile.com/­

    And article: http://www.netmagazine.com/feat...­

    1 · July 10, 2013

  • Jesse A.

    There was also talk of the Unity platform: For Web:
    http://unity3d.com/unity/multip...­

    For Native:
    http://unity3d.com/unity/multip...­

    July 9, 2013

  • Jesse A.

    We discussed Responsive Web Design a bit and thought I would post some helpful links. The original article:
    http://alistapart.com/article/r...­

    The expanded book:
    http://www.abookapart.com/produ...­

    A great gallery of examples:
    http://mediaqueri.es/­

    July 9, 2013

  • Jesse A.

    Very well conducted by the Moderator and Organizer. The atmosphere was very conversational.

    July 9, 2013

  • David L.

    Excellent presentation, and group comments

    July 9, 2013

  • Keith P.

    Wish I could make it! Was notified too late! Next time.

    July 9, 2013

  • Mehboob A.

    Hope there's an opportunity to post slides or a video of this

    July 9, 2013

  • Dave F.

    Hi Hengameh - look forward to meeting you!

    July 3, 2013

  • hengameh b.

    cross-channel marketing professional in rich media content management.

    June 18, 2013

  • Dorian B.

    Just had a conversation on measurement. In a nutshell: Difficult. Let's talk. Will be grateful your feedback.

    June 13, 2013

  • Alec B.

    I look forward to the meet up!

    June 13, 2013

  • Dave F.

    Damien - I am sure we can get you some kind of summary of the presentation...please ping me after the event.

    Dave

    June 13, 2013

  • Damien

    Dave - great topic, (a) will the slides be available after and (b) will you cover optimization as it relates to hybrid platforms like PhoneGap or Appcelerator's Titanium?

    June 13, 2013

  • Damien

    Darn it I can't make this one!

    June 13, 2013

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