Making a beautiful, functional website requires hundreds of dollars or years of technical experience - but we can show you another way. During our presentation we'll cover some of the most up-to-date tools and techniques to create websites with no code or tech skill, manage and develop online content, plan online advertising, social campaigns, and SEO, and outsource custom web projects and marketing. Presentation is targeted towards startup businesses.
Everyone from developers to self-proclaimed "non-techy" people can benefit from the new tools in our onscreen examples. Or bring a laptop and follow along!
7:00 - 7:30: Networking & Mingle
7:30 - 8:30: Presentation. Brief agenda:
- Drag/drop, Wordpress, or code? Standard ways of making a simple website based on cost and complexity
- Measure the effectiveness of online and offline campaigns: how to read analytics and use the data efficiently
- What are leads, hits, and conversions? SEO and advertising techniques to climb up in Google
- Typical mistakes when hiring or outsourcing and how to avoid them
8:30 - 9:00: Refreshments and mingling
Our speaker, Yaroslav Tretyakov, has been a high level developer and startup business owner for nearly ten years. He uses the Lean Startup methodology in nearly all of his business decisions and wants to share his experience and knowledge with the Toronto entrepreneur community. He will be available for questions after the presentation.