Orlando iOS Developer Group Message Board › How to Increase Your Apps Downloads with Facebook's App Referral Beta Program

How to Increase Your Apps Downloads with Facebook's App Referral Beta Program

Shane H.
user 14514466
Orlando, FL
Post #: 23
Facebook APP referral beta program. Is anyone doing this? What has been your experience?


Thanks


Shane
Go iOS 6
Andrew K.
user 7281070
Group Organizer
Orlando, FL
Post #: 2
Hey Shane,

To be 100% honest I've never heard of anybody actually having success with mobile ad campaigns for apps. I think the mobile ads are better left to the big players who can afford to toss around money after customer acquisition. For one off apps, I just don't see it as a viable option.

Typically you'll find that companies like Pop Cap and Zynga will run ads because each customer has the potential to bring in more income than the cost to acquire said customer. They have a portfolio of apps and strive to make all of their customers spend money across the board. Often you'll find that the cost to acquire is much more than the 99 cents you might earn from an app sale.

Also, I always forget there's a discussion board on here. haha.
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